anthropology, archetype, brand consciousness, brand culture, brand insights, brand ownership, brand planning, brand relevance, brand strategy, branding terms, culture, mythology, pop culture, power brand
Category: anthropology
12 Posts
adaptation, anthropology, being fearless, brand ambassadors, brand elevation, brand ownership, brand relevance, business, business thinkers, change, change agent, client partnerships, collaboration, commitment, common sense, communication, community, compassion, competitive edge, contributing, conversations, customer communities, customer relationship, social media, social network, social networking, solutions
Why no successful business is an island.
account planning, adaptation, advice, anthropology, apple, bad management, being fearless, being the best, brand culture, brand insights, brand ownership, brand planning, brand promise, brand relevance, brand strategy, building value, business, business thinkers, CEO, change, change agent, commitment, common sense, competitive edge, corporate culture, corporate ecosystem, courage, cowardice, customer communities, customer experience, customer relationship, design matters, design thinking, differentiation, economy, efficiency, employee morale, engagement, evolution, excess, excuses, expectations, experience, fix your brand, fresh ideas, good advice, happy customers, human interactions, ideation, identity, incompetence, innovation, leadership, lessons, management lessons, market disruption, marketing, marketing leadership, mediocrity, Uncategorized
What really makes A-list brands different – and recession-proof.
adaptation, advice, anthropology, being fearless, brand culture, brand ownership, brand planning, brand relevance, brand strategy, brandbuilder, building value, business thinkers, competition, competitive edge, corporate culture, courage, customer experience, customer relationship, customer service, excuses, expectations, happy employees, human interactions, identity, leadership
Adopt a Leadership Attitude: Only you, not Washington, can determine your business’ future.
anthropology, brand consciousness, brand culture, brand insights, brand ownership, brand promise, brand strategy, brand you, branding, communication, competitive edge, context, cool factor, messaging, politics, power brand, Uncategorized
Political Brand-Building: Crossing the candidate-brand barrier, one logo at a time
account planning, advertising, agile creativity, anthropology, archetypes, being the best, brand ambassadors, brand consciousness, brand culture, brand elevation, brand insights, brand ownership, brand planning, brand strategy, building value, bullshit, business, business thinkers, change agent, client partnerships, clients who get it, collaboration, commitment, commoditization, common sense, communication, competition, context, corporate culture, customer communities, customer experience, customer relationship, customer service, expectations, good advice, growth, hack, horrible marketing, human interactions, hybrid thinking, identity development, incompetence, insight, leadership, lessons, management, management lessons, manifesto, marketing, marketing 2.0, marketing communications, marketing leadership
On Selling Marketing Short: Fixing the R.O.I. void
agile creativity, amatore, anthropology, brainstorm, brand insights, brand ownership, brand relevance, community, consumer questions, contributing, conversations, core77, culture, customer communities, Design Goodness, design thinking, engagement, environmental issues, fresh ideas, green branding, human interactions, hybrid thinking, ideas, ideation, imagineering, inner amateur, passion, passionate staffers, people power, product design, product development, smart business, social media, social network, society, solutions, sustainability
How “green” designers are leveraging the innovative power of engaged communities
account planning, acts of rebellion, advertising, anthropology, brand consciousness, brand culture, brand planning, brand relevance, branding, brands, communication, community, cool factor, entertainment, free publicity, fun with creativity, guerilla marketing, horrible marketing, insanity, inspiration, market disruption, marketing communications, marketing ninjas, mental illness, movements, niche, pop culture, shock and awe, strategery, superbowl ads, trend spotting, trends, TV, user generating content, viral marketing, word of mouth, WTF
Viral Marketing Review: Design Patterns in Viral Marketing
adoption, advice, anthropology, being the best, brand consciousness, brand culture, brand relevance, brand strategy, brand valuation, building value, change agent, common sense, cool factor, customer communities, differentiation, fresh ideas, great ideas, happy customers, ideation, identity development, market disruption, market research, mentality, niche, opportunity, perception, pop culture, power brand, product development, product failure, product management, product release, purchasing triggers, reality, relevance, smart business, success, value proposition
Wagging the long tail: Gimmicks vs. Substance
advice, anthropology, being the best, brand ambassadors, brand consciousness, brand culture, brand insights, brand ownership, brand you, civilized behavior, collaboration, community, competition, conference, corporate culture, corporate ecosystem, culture, customer communities, customer experience, customer relationship, customer service, differentiation, employee morale, engagement, evolution, excellence, good advice, happy customers, happy employees, human interactions, infection, insight, integrity, intelligence, kicking ass, leadership, lessons, management lessons, mentality, microsoft, motivation, passionate staffers, perfectionism, perspective, professionalism, psychology, purchasing triggers, relationships, science, smart business, strategy, team building, user experience, working with others
Why positive people create positive brand experiences… and negative people don’t.
advice, agile creativity, anthropology, being the best, brand promise, brand relevance, curiosity, Design Goodness, design matters, design thinking, fresh ideas, good advice, product design, product development
Insight and Action
anthropology, Design Goodness, design thinking, innovation, smart business
Brand Building and Online Marketing Blog 