brand ambassadors, brand planning, business, competitive edge, corporate culture, corporate ecosystem, customer experience
Category: competitive edge
55 Posts
account planning, brand relevance, broken brand, building value, business, competition, competitive edge, corporate culture, excuses, expectations, management lessons, market disruption, marketing leadership, mediocrity, opportunity, strategy, user experience
Blockbuster: The End.
account planning, adaptation, brand planning, business thinkers, competence, competitive edge, corporate culture, corporate ecosystem, creative types, creativity, curiosity, design thinking, differentiation, economic development, excellence, good advice, google, great ideas, happy employees, hiring, HR, human interactions, hybrid thinking, ideas, ideation, identity, innovation, intelligence, leadership, management, market disruption, product development, progress, rainmaking, smart business
You want results? Time to start re-investing in people
adaptation, competence, competitive edge, relevance, reputation management, ROI, social media
Rule #3: Know your sh*t.
business, buzz marketing, community, competitive edge, customer communities, customer experience, customer relationship, fresh ideas, fun with creativity, gaming, smart business, social media, social network, strategery
Do you know who the mayor of your business is?
account planning, adaptation, advice, common sense, communication, community, compassion, competitive edge, conversations, Social Communications, social media, solutions
Greenpeace vs. Nestle: How to make sure your Facebook page doesn’t become a PR trojan horse – Part 2
account planning, adaptation, bad management, being the best, brand consciousness, brand culture, brand planning, brand strategy, business, business thinkers, competitive edge, corporate culture, evolution, excellence, expectations, fix your brand, leadership, management lessons, performance, poor leadership, responsibility, smart business, strategy
Before you can truly talk about Change Management, you have to focus on achieving clear vision
account planning, acts of rebellion, competitive edge, conference, social media, social networking
Thoughts on the sorry state of Social Media Conferences – comments from readers
adaptation, competitive edge, conference, conversations, social media
3 Conferences and a Funeral – Part 1: Good conferences vs. pointless conferences
2009, competitive edge, conference, conversations, courage, europe, travel
Aaaaaand, I’m back. (In the US, that is.)
2009, competitive edge, conference, ROI, social media
Social Fresh, good friends, and the definitive Social Media ROI presentation
agile creativity, being fearless, being the best, brand you, business thinkers, competitive edge, courage, design thinking, differentiation, excellence, excuses, expectations, experience, flexibility of execution, fresh ideas, hiring, hybrid thinking, innovation, insight, intelligence, leadership, management
Embracing Obstacles: A Leadership and Project Management Manifesto
account planning, being fearless, being the best, building value, commitment, competitive edge, courage, expectations, guts
Either commit or stay home.
adaptation, advice, being fearless, being the best, brand culture, brand planning, brand relevance, brand strategy, change, change agent, competitive edge, corporate culture, culture, design thinking, differentiation, discipline, discovery, efficiency, evolution, excellence, fresh ideas, hybrid thinking, ideation, IDEO, innovation, insight, inspiration, kicking ass, leadership, lessons, management lessons, market disruption, market research, Nike, opportunity, passion, perfectionism, performance, product design, product development, progress, relevance, routine, smart business, strategy, success, triathlon, vision
You are ALWAYS in Beta.
account planning, being fearless, brand insights, brand planning, brand relevance, building value, competitive edge, conversations, customer communities, customer experience, customer relationship, identity, smart business, social media
Engagement Paradigm: Just relax, be yourself, and have fun.
2009, account planning, brand ambassadors, brand consciousness, brand culture, brand insights, brand planning, brand relevance, brand strategy, community, competitive edge, conversations, customer relationship, human interactions, management lessons, marketing communications, movements, referral, relationships, reputation management, social media, society, solutions, strategy, user generating content, web marketing, WOM, WOMM, word of mouth
Engagement Paradigm: Focus on Lateral Action
2009, account planning, brand ambassadors, brand elevation, brand insights, brand planning, brand relevance, brand strategy, brand valuation, building value, communication, competitive edge, conversations, marketing communications, social media, social networking, strategery, twitter
Engagement Paradigm: Defining the value of “followers” on Twitter
2009, account planning, brand culture, brand insights, brand planning, brand strategy, business, business thinkers, client partnerships, common sense, communication, competitive edge, conference, conversation, corporate culture, deceptive practices, denial, emerging markets, emerging technologies, expectations, experience, management, social media, standards
Who exactly is driving the Social Media bus in the Enterprise space?
2009, account planning, building value, change, clarity, client partnerships, collaboration, communication, competitive edge, corporate culture, corporate ecosystem, creative types, culture, differentiation, efficiency, expectations, good advice, human interactions, insight, management lessons, social media, solutions
The importance of speaking your clients’ language.
2009, account planning, adaptation, brand consciousness, brand insights, brand planning, brand relevance, brand strategy, brand valuation, building value, bullshit, business, business thinkers, clarity, competition, competitive edge, customer relationship, deception, experience, incompetence, integrity, management lessons, marketing leadership, microsoft, nonsense, opportunity, project management, ROI, semantics, social media
Brand Building and Online Marketing Blog 
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