Category: customer relationship
54 Posts
Social CRM: A definition
account planning, adaptation, advertising, advice, brand ambassadors, brand culture, brand insights, brand planning, brand promise, brand strategy, building value, business, commitment, communication, compassion, conversations, corporate culture, customer experience, customer relationship, customer service, Social Communications, social media, social network
Care or die: Because customer loyalty isn’t really rocket science.
account planning, compassion, corporate culture, customer experience, customer relationship, customer service, Social Business, Social Communications, social media
The Social and the Media
business, buzz marketing, community, competitive edge, customer communities, customer experience, customer relationship, fresh ideas, fun with creativity, gaming, smart business, social media, social network, strategery
Do you know who the mayor of your business is?
adaptation, customer experience, customer relationship, customer service, human interactions, LikeMinds, setting goals, social media
The answer to most of your business problems is simply this: Be helpful.
2009, account planning, acts of rebellion, adaptation, culture, customer experience, customer relationship, evolution, excellence, P2P, relationships, relevance, social media, social network
Becoming P2P: Principal characteristics of the new Social Business
account planning, being fearless, brand insights, brand planning, brand relevance, building value, competitive edge, conversations, customer communities, customer experience, customer relationship, identity, smart business, social media
Engagement Paradigm: Just relax, be yourself, and have fun.
2009, account planning, brand ambassadors, brand consciousness, brand culture, brand insights, brand planning, brand relevance, brand strategy, community, competitive edge, conversations, customer relationship, human interactions, management lessons, marketing communications, movements, referral, relationships, reputation management, social media, society, solutions, strategy, user generating content, web marketing, WOM, WOMM, word of mouth
Engagement Paradigm: Focus on Lateral Action
2009, account planning, brand culture, brand ownership, brand planning, brand relevance, brand strategy, building value, communication, community, conversations, customer communities, customer relationship, marketing 2.0, marketing communications, social media, society, the brandbuilder blog, twitter
Engagement Paradigm: The Breadth vs. Depth question
2009, account planning, adaptation, brand consciousness, brand insights, brand planning, brand relevance, brand strategy, brand valuation, building value, bullshit, business, business thinkers, clarity, competition, competitive edge, customer relationship, deception, experience, incompetence, integrity, management lessons, marketing leadership, microsoft, nonsense, opportunity, project management, ROI, semantics, social media
ROI vs. “Impact on X” – Understanding what Social Media ROI is and isn’t.
2009, account planning, advice, being the best, brand consciousness, brand insights, brand planning, brand promise, brand relevance, brand strategy, brand valuation, building value, bullshit, business, clarity, common sense, competitive edge, conversations, corporate culture, customer communities, customer experience, customer relationship, deceptive practices, setting goals, smart business, social media
Real Social Media R.O.I. – Part 4: FRY Metrics
2009, account planning, adaptation, brand consciousness, brand culture, brand elevation, brand ownership, brand planning, brand relevance, brand strategy, brand valuation, building value, business, customer relationship, social media
Getting back to real R.O.I. – Part 3
2009, account planning, adaptation, being the best, brand culture, brand insights, brand planning, brand strategy, building value, business, common sense, communication, community, competitive edge, conversations, corporate culture, customer experience, customer relationship, customer service, social media
Footnote: The Yin and Yang nature of Social Media R.O.I.
2009, account planning, adaptation, brand consciousness, brand insights, brand planning, brand strategy, brand valuation, building value, business, common sense, competitive edge, context, conversations, corporate culture, customer communities, customer experience, customer relationship, customer service, social media, strategy, the brandbuilder blog
Getting back to real R.O.I. – Part 2
2009, adaptation, being the best, brand planning, brand strategy, building value, business, communication, community, competitive edge, conversations, corporate culture, customer communities, customer experience, customer relationship, social media
Stop selling “Social Media” and start selling results.
adaptation, being the best, brand culture, brand elevation, brand insights, brand promise, brand strategy, brand valuation, building value, competitive edge, corporate culture, customer experience, customer relationship, customer service
How a single question can turn your business around today.
2007, 2009, brand ambassadors, brand culture, brand insights, brand ownership, brand you, brands, building value, compassion, compensation, corporate culture, corporate ecosystem, culture, customer experience, customer relationship, customer service
Brand Tweak Wednesday: Employee Engagement
bad customer service, being the best, brand consciousness, brand culture, brand elevation, brand erosion, brand insights, brand ownership, brand planning, brand valuation, customer experience, customer relationship, customer service
The Delusion Bug
2009, account planning, adaptation, arrogance, bad management, bonehead moves, brand culture, brand erosion, brand insights, brand planning, brand relevance, brand strategy, brand valuation, brands, broken brand, bullshit, bureaucracy, business, clueless, collaboration, common sense, compensation, competition, corporate culture, customer relationship, denial, differentiation, efficiency, employee morale, expectations, growth, idiocracy, incompetence, innovation, leaders, leadership, management, management lessons, market disruption, mediocrity, nepotism, nonsense, opportunity, performance, poor leadership, product design, product development, promises, purpose, relevance, setting goals, steve jobs, success, T-shaped, tactics, team building, the death of a brand, the great dumbing-down of America, value proposition, vision, vs., when things go wrong, wisdom
Brand Building and Online Marketing Blog 
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