advertising, archetypes, culture, pop culture
Category: pop culture
8 Posts
pop culture, the brandbuilder blog
My “Meet My Followers” interview with Kade Dworkin, and a note on facial fur.
anthropology, archetype, brand consciousness, brand culture, brand insights, brand ownership, brand planning, brand relevance, brand strategy, branding terms, culture, mythology, pop culture, power brand
Archetypes and Brands
logo, logo design, politics, pop culture, power brand
More political animals
brand consciousness, logo, logo design, logos, lovebrand, politics, pop culture, relevance
Political Logos: The origins of the Republicans’ elephant and Democrats’ donkey
account planning, acts of rebellion, advertising, anthropology, brand consciousness, brand culture, brand planning, brand relevance, branding, brands, communication, community, cool factor, entertainment, free publicity, fun with creativity, guerilla marketing, horrible marketing, insanity, inspiration, market disruption, marketing communications, marketing ninjas, mental illness, movements, niche, pop culture, shock and awe, strategery, superbowl ads, trend spotting, trends, TV, user generating content, viral marketing, word of mouth, WTF
Viral Marketing Review: Design Patterns in Viral Marketing
adoption, advice, anthropology, being the best, brand consciousness, brand culture, brand relevance, brand strategy, brand valuation, building value, change agent, common sense, cool factor, customer communities, differentiation, fresh ideas, great ideas, happy customers, ideation, identity development, market disruption, market research, mentality, niche, opportunity, perception, pop culture, power brand, product development, product failure, product management, product release, purchasing triggers, reality, relevance, smart business, success, value proposition
Wagging the long tail: Gimmicks vs. Substance
archetypes, brand consciousness, metapor, pop culture, psychology
Brand Building and Online Marketing Blog 