advertising, brand consciousness, brand erosion, brand promise, brand valuation, social media
Category: brand valuation
29 Posts
account planning, brand consciousness, brand culture, brand insights, brand ownership, brand planning, brand relevance, brand strategy, brand valuation, corporate culture, customer experience
Don’t let “branding” kill your brand
2009, account planning, brand ambassadors, brand elevation, brand insights, brand planning, brand relevance, brand strategy, brand valuation, building value, communication, competitive edge, conversations, marketing communications, social media, social networking, strategery, twitter
Engagement Paradigm: Defining the value of “followers” on Twitter
2009, account planning, adaptation, brand consciousness, brand insights, brand planning, brand relevance, brand strategy, brand valuation, building value, bullshit, business, business thinkers, clarity, competition, competitive edge, customer relationship, deception, experience, incompetence, integrity, management lessons, marketing leadership, microsoft, nonsense, opportunity, project management, ROI, semantics, social media
ROI vs. “Impact on X” – Understanding what Social Media ROI is and isn’t.
2009, account planning, advice, being the best, brand consciousness, brand insights, brand planning, brand promise, brand relevance, brand strategy, brand valuation, building value, bullshit, business, clarity, common sense, competitive edge, conversations, corporate culture, customer communities, customer experience, customer relationship, deceptive practices, setting goals, smart business, social media
Real Social Media R.O.I. – Part 4: FRY Metrics
2009, account planning, adaptation, brand consciousness, brand culture, brand elevation, brand ownership, brand planning, brand relevance, brand strategy, brand valuation, building value, business, customer relationship, social media
Getting back to real R.O.I. – Part 3
2009, account planning, adaptation, brand consciousness, brand insights, brand planning, brand strategy, brand valuation, building value, business, common sense, competitive edge, context, conversations, corporate culture, customer communities, customer experience, customer relationship, customer service, social media, strategy, the brandbuilder blog
Getting back to real R.O.I. – Part 2
adaptation, being the best, brand culture, brand elevation, brand insights, brand promise, brand strategy, brand valuation, building value, competitive edge, corporate culture, customer experience, customer relationship, customer service
How a single question can turn your business around today.
account planning, brand consciousness, brand culture, brand planning, brand valuation, communication, community, marketing communications, pr, social media, social network
Digital Crisis Management: Putting things in context.
account planning, brand insights, brand planning, brand relevance, brand strategy, brand valuation, social media, twitter
Twitalyzer: Another fast way to measure influence on Twitter
bad customer service, being the best, brand consciousness, brand culture, brand elevation, brand erosion, brand insights, brand ownership, brand planning, brand valuation, customer experience, customer relationship, customer service
The Delusion Bug
2009, account planning, adaptation, arrogance, bad management, bonehead moves, brand culture, brand erosion, brand insights, brand planning, brand relevance, brand strategy, brand valuation, brands, broken brand, bullshit, bureaucracy, business, clueless, collaboration, common sense, compensation, competition, corporate culture, customer relationship, denial, differentiation, efficiency, employee morale, expectations, growth, idiocracy, incompetence, innovation, leaders, leadership, management, management lessons, market disruption, mediocrity, nepotism, nonsense, opportunity, performance, poor leadership, product design, product development, promises, purpose, relevance, setting goals, steve jobs, success, T-shaped, tactics, team building, the death of a brand, the great dumbing-down of America, value proposition, vision, vs., when things go wrong, wisdom
Killing America’s brands, one lousy C.E.O. at a time.
account planning, brand, brand consciousness, brand culture, brand insights, brand planning, brand promise, brand strategy, brand valuation, branding, branding terms, brands, building value, Design Goodness, design thinking
Don’t let “branding” kill your brand
account planning, adaptation, advertising, agile creativity, being the best, brand consciousness, brand insights, brand planning, brand relevance, brand strategy, brand valuation, building value, business thinkers, common sense, competition, corporate culture, customer relationship, design thinking, fresh ideas, hybrid thinking, ideas, leadership, management, marketing, marketing communications, marketing leadership, marketing ninjas, promises, relationships, relevance, reputation management, smart business, social media, strategy, success
The Functions of a Marketing department
brand culture, brand ownership, brand planning, brand strategy, brand valuation, social media, twitter
Discovered on Twitter… (Week 2)
brand consciousness, brand elevation, brand insights, brand relevance, brand valuation, culture, human interactions, planning, purchasing triggers, routine, sales
Brand Loyalty vs. Brand Comfort
adaptation, brand elevation, brand planning, brand relevance, brand valuation, building value, commoditization, common sense, competitive edge, differentiation
The value of being ordinary.
account planning, adaptation, brand consciousness, brand erosion, brand planning, brand promise, brand relevance, brand strategy, brand valuation
The rigid brand conundrum: How to branch off when your brand is rock solid?
account planning, advertising, being fearless, being the best, brand consciousness, brand culture, brand elevation, brand erosion, brand ownership, brand promise, brand relevance, brand strategy, brand valuation
Premium Brands have always been recession-proof. Until now.
brand consciousness, brand culture, brand elevation, brand promise, brand relevance, brand valuation, lovebrand, purpose
Brand Building and Online Marketing Blog 
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