Month: December 2008
27 Posts
account planning, advertising, blogs, brand consciousness, brand relevance, brands, creative types, creativity, customer communities, customer relationship, social media, twitter
Discovered On Twitter
demographics, smart business, social media, social network, social networking, society, statistics
Social Media stats and demographics for 2008
Merry Christmas from the BrandBuilder gang!
chihuahua, christmas, the brandbuilder blog
Merry Christmas Eve
account planning, adaptation, brand consciousness, brand erosion, brand planning, brand promise, brand relevance, brand strategy, brand valuation
The rigid brand conundrum: How to branch off when your brand is rock solid?
account planning, advertising, being fearless, being the best, brand consciousness, brand culture, brand elevation, brand erosion, brand ownership, brand promise, brand relevance, brand strategy, brand valuation
Premium Brands have always been recession-proof. Until now.
brand consciousness, brand culture, brand elevation, brand promise, brand relevance, brand valuation, lovebrand, purpose
Defining your purpose: Love is the lifeblood of your brand
Time to refocus, grasshopper.
I just had to post this.
conversations, culture, evolution, social media, social network, society
The art of being Guy Kawasaki – Blending the social and the media, one package at a time
adaptation, brand ambassadors, brand consciousness, brand culture, brand ownership, brand relevance, brand strategy, commitment, communication, community, competition, conversation, customer communities, customer experience, customer relationship, engagement, social media, social network, social networking, strategy
To Tweet or not to Tweet: Why are so many major brands still not on Twitter?
competitive edge, conversations, corporate culture, customer communities, customer relationship, engagement, evolution, social media, social network, social networking, society
Social Media is not the holy grail. Relax and get some perspective already.
Ah, business cards.
Magic brand ingredient #5: Personality
adaptation, anthropology, being fearless, brand ambassadors, brand elevation, brand ownership, brand relevance, business, business thinkers, change, change agent, client partnerships, collaboration, commitment, common sense, communication, community, compassion, competitive edge, contributing, conversations, customer communities, customer relationship, social media, social network, social networking, solutions
Why no successful business is an island.
acts of rebellion, adaptation, advice, being fearless, being the best
Stand Out!
How we press forward.
Since Christmas is coming…
bad ideas, bad management, bonehead moves, brand consciousness, brand erosion, broken brand, bullshit, clueless, cowardice, customer relationship, ethics, idiocracy, idiots, karmic feedback loop, mediocrity, nonsense, politics, poor leadership
Brand Building and Online Marketing Blog 
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