Month: November 2008
20 Posts
Happy Thanksgiving, and thank you!
The Social Media Apocalypse is here!
freedom, fun with creativity, human interactions
Things I don’t miss about my old life. (Things to be thankful for this week.)
brand consciousness, brand culture, brand insights, brand planning, brand relevance, brand valuation, cool factor, customer communities, customer experience, customer relationship, customer service, Design Goodness, design matters, design thinking, smart business
Design: The secret ingredient behind every great brand.
account planning, adaptation, brand consciousness, brand elevation, brand insights, brand planning, brand strategy, building value, business thinkers, differentiation, identity development, insight, management, marketing leadership
New Marketing 101: Progress always starts with a question.
Take the Sodexo Foodstamp Challenge!
account planning, adaptation, advice, anthropology, apple, bad management, being fearless, being the best, brand culture, brand insights, brand ownership, brand planning, brand promise, brand relevance, brand strategy, building value, business, business thinkers, CEO, change, change agent, commitment, common sense, competitive edge, corporate culture, corporate ecosystem, courage, cowardice, customer communities, customer experience, customer relationship, design matters, design thinking, differentiation, economy, efficiency, employee morale, engagement, evolution, excess, excuses, expectations, experience, fix your brand, fresh ideas, good advice, happy customers, human interactions, ideation, identity, incompetence, innovation, leadership, lessons, management lessons, market disruption, marketing, marketing leadership, mediocrity, Uncategorized
What really makes A-list brands different – and recession-proof.
brand culture, brand insights, brand relevance
Cause Marketing: Becoming more than just a business.
account planning, advertising, design thinking
Is advertising a tax for having an unremarkable product?
brand relevance, Uncategorized
100 errr… 90 years of peace. (Got ahead of myself there.)
brand culture, brand insights, brand planning, brand relevance, brand strategy, innovation, leadership
Also In: The brand-killing anti-strategy
brand strategy, channel, communication, community, competitive edge, conversation, culture, customer communities, demographics, fresh ideas, human interactions, influencers, management lessons, marketing 2.0, marketing communications, modern times, opportunity, relevance, search engines, smart business, social media, social network, social networking, statistics, strategy
Obama vs. McCain: How Social Media started to change the game in ’08
being fearless, being the best, brand ownership, brand planning, competition, competitive edge, courage, leadership
The Tao of ass-kickery in a tough economy.
Another great Hitler video: The last creative has escaped!!!
adaptation, advice, anthropology, being fearless, brand culture, brand ownership, brand planning, brand relevance, brand strategy, brandbuilder, building value, business thinkers, competition, competitive edge, corporate culture, courage, customer experience, customer relationship, customer service, excuses, expectations, happy employees, human interactions, identity, leadership
Adopt a Leadership Attitude: Only you, not Washington, can determine your business’ future.
Barack Obama: A nation’s dream realized.
aventures modernes, coffee, politics
Today is your day to vote.
advertising, brand culture, brand planning, brand strategy, building value, communication, community, competitive edge, consumer questions, conversations, corporate culture, customer communities, customer relationship, customer service, demographics, engagement, free publicity, growth, happy customers, happy employees, human interactions, identity development, insight, kicking ass, planning, smart business, social media, social network, strategy
Understanding Marketing 2.0: A primer for companies looking for better media channels in a tough economy
fun with creativity, viral marketing, word of mouth, you tube
Brand Building and Online Marketing Blog 