Month: September 2008
“Asset Purchase” vs. “Wall Street Bailout: – The importance of words when it comes to naming things
being fearless, being the best, brand relevance, brand strategy, business, courage, leadership
Make your business recession-proof.
Farewell to Paul Newman
brand ambassadors, brand culture, brand ownership, brand planning, brand relevance, community, cool factor, culture, customer communities, customer relationship, influencers
Reaching out to the Influencers
Revisiting the fundamentals of personal branding.
account planning, advertising, brand culture, brand insights, brand planning, brand promise, brand relevance, brand strategy, brand valuation, marketing, product design, product development, product management, product release
Tom Fishburne’s Marketing Mix: Just add dough.
conversation, conversations, marketing 2.0
Join us today at 1pm (EST) for the first CMO 2.0 Conversation!
brand ambassadors, brand consciousness, brand culture, brand ownership, brand strategy, building value, business, collaboration, communication, community, competitive edge, conference, conversation, conversations, customer communities, customer experience, customer relationship, customer service, hiring, human interactions, human resources, influencers, passionate staffers, people power, planning, professionalism, referral, relationships, social media, social network, social networking, trend spotting, Uncategorized
Tish Grier on the seven core traits of a great community manager
brainstorm, brand consciousness, brand insights, brand planning, brand strategy, change, evolution, fresh ideas, marketing ninjas
Shifting gears: Embracing the long(er) term narrative
adaptation, culture, debt, economics, economy, france
US Branding in the wake of last week’s financial crisis.
adaptation, being fearless, brand consciousness, brand erosion, brand insights, brand planning, brand relevance, brand strategy, brand valuation, relevance, reputation management, smart business
Beware the accidental commoditization of premium brands.
arrogance, bad customer service, bad management, bonehead moves, brand consciousness, brand culture, brand elevation, brand erosion, brand insights, brand ownership, brand promise, brand relevance, brand strategy, brand valuation, broken brand, building value, bureaucracy, commitment, commoditization, corporate culture, corporate ecosystem, cowardice, customer experience, customer relationship, customer service, deceptive practices, denial, employee morale, ethics, fresh ideas, happy customers, happy employees, human interactions, idiocracy, incompetence, Inequity, insanity, integrity, karmic feedback loop, leadership, management, management lessons, mediocrity
101 Ways To destroy your brand – a primer by Ed Welch
brand ambassadors, brand culture, brand ownership, business thinkers, collaboration, community, consumer questions, conversations, customer communities, customer experience, customer relationship, customer service
Francois Gossieaux: Insights on the convergence of communities and brands
customer relationship, demographics, smart business
Data = Gold. (So don’t just let it sit there!)
The current financial crisis explained
adaptation, agile creativity, being the best, brand elevation, brandbuilder, business thinkers, change agent, competitive edge, corporate culture, creative types, creativity, design thinking, differentiation, evolution, excellence, fresh ideas, hybrid thinking, ideas, ideation, imagineering, management, management lessons, market disruption, marketing leadership, product management, purpose, smart business, social networking, trend spotting, Uncategorized
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