Month: October 2008
19 Posts
Have a great Halloween!!!
creativity, culture, fun with creativity, politics, viral marketing
File under “Clever creative cranks my tractor”
branding, logo, logo design, logos
Chronic logo redesign vs. preserving brand integrity: Pepsi-Cola vs. Coca-Cola?
brand elevation, brand erosion, brand insights, brand ownership, brand planning, brand promise, brand relevance, brand strategy, brandbuilder, branding, broken brand, building value, fix your brand
Helping dying or distressed brands – part 2: Peeling back the layers of an effective diagnosis
aventures modernes, brandbuilder, modern times
Turning our house into Fort Knox.
brand, brand consciousness, brand erosion, brand insights, brand ownership, brand planning, brand relevance, brand strategy, brand valuation, brandbuilder, branding, broken brand, building value, fix your brand
Helping dying or distressed brands – part 1: Accepting reality.
brand elevation, brand erosion, brand insights, brand planning, brand promise, brand relevance, brand strategy, fix your brand
This week’s focus: Fixing distressed brands.
Update: Taking down the “missing” posters.
brand culture, brand insights, brand strategy, clients who get it, community, competitive edge, customer communities, customer experience, customer relationship, expectations, free publicity, human interactions, influencers, people power, power brand, smart business, social media, social network, social networking, society, solutions
Customer Engagement: Finally some REAL data.
bad management, being fearless, being the best, brand relevance, brand strategy, bullshit, bureaucracy, business thinkers, CEO, change agent, common sense, competitive edge, corporate culture, corporate ecosystem, courage, cowardice, creativity, curiosity, design thinking, differentiation, evolution, excellence, fresh ideas, hybrid thinking, innovation, insight, integrity, intelligence, leaders, leadership, management, management lessons, mediocrity
Robert Killick on the value of risk and true entrepreneurship.
anthropology, brand consciousness, brand culture, brand insights, brand ownership, brand promise, brand strategy, brand you, branding, communication, competitive edge, context, cool factor, messaging, politics, power brand, Uncategorized
Political Brand-Building: Crossing the candidate-brand barrier, one logo at a time
account planning, adaptation, brand planning, brand relevance, brand strategy, Design Goodness, design matters, design thinking, differentiation, hybrid thinking
Design Thinking: The missing link in your business model? Probably.
account planning, advertising, agile creativity, anthropology, archetypes, being the best, brand ambassadors, brand consciousness, brand culture, brand elevation, brand insights, brand ownership, brand planning, brand strategy, building value, bullshit, business, business thinkers, change agent, client partnerships, clients who get it, collaboration, commitment, commoditization, common sense, communication, competition, context, corporate culture, customer communities, customer experience, customer relationship, customer service, expectations, good advice, growth, hack, horrible marketing, human interactions, hybrid thinking, identity development, incompetence, insight, leadership, lessons, management, management lessons, manifesto, marketing, marketing 2.0, marketing communications, marketing leadership
On Selling Marketing Short: Fixing the R.O.I. void
advice, brand ambassadors, brand culture, brand elevation, brand insights, brand planning, brand promise, brand relevance, brand strategy, brand valuation, building value, commoditization, community, competitive edge, cool factor, customer communities, customer experience, customer relationship, customer service
Strategy Tuesday: Recession-proof your brand with simple ‘Perkonomics’
Hincapie Sportswear, hincapie triathlon team, triathlon
Annual Pilgrimages are good for the soul.
Hey, Mark True is blogging at ‘Brand Happens’ now!
brand ambassadors, brand consciousness, brand culture, brand elevation, brand insights, brand ownership, brand relevance, brand strategy, community, compassion, competitive edge, corporate culture, corporate ecosystem, courage, customer communities, environmental issues, ethics, evolution, identity development, infection, influencers, integrity, karmic feedback loop, leadership, opportunity, passion, passionate staffers, power brand, society
The other side of business
Brand Building and Online Marketing Blog 