account planning, adaptation, advice, collaboration, community, consumer questions, contributing, conversation, market disruption, marketing, marketing 2.0, marketing communications, marketing leadership, smart business, social media, social network
Category: consumer questions
5 Posts
advertising, brand culture, brand planning, brand strategy, building value, communication, community, competitive edge, consumer questions, conversations, corporate culture, customer communities, customer relationship, customer service, demographics, engagement, free publicity, growth, happy customers, happy employees, human interactions, identity development, insight, kicking ass, planning, smart business, social media, social network, strategy
Understanding Marketing 2.0: A primer for companies looking for better media channels in a tough economy
brand ambassadors, brand culture, brand ownership, business thinkers, collaboration, community, consumer questions, conversations, customer communities, customer experience, customer relationship, customer service
Francois Gossieaux: Insights on the convergence of communities and brands
agile creativity, amatore, anthropology, brainstorm, brand insights, brand ownership, brand relevance, community, consumer questions, contributing, conversations, core77, culture, customer communities, Design Goodness, design thinking, engagement, environmental issues, fresh ideas, green branding, human interactions, hybrid thinking, ideas, ideation, imagineering, inner amateur, passion, passionate staffers, people power, product design, product development, smart business, social media, social network, society, solutions, sustainability
How “green” designers are leveraging the innovative power of engaged communities
Brand Building and Online Marketing Blog 