Category: brand ownership
53 Posts
acts of rebellion, brand culture, brand ownership, passion
A Better Business Doctrine: Part 2 – Give a shit.
account planning, brand ownership, brand planning, brand relevance, branding, design matters, starbucks
Farewell to an old friend: The Starbucks cup of coffee.
brand consciousness, brand erosion, brand ownership, brand relevance, brand you
Personal Branding Preys on Self Esteem Needs – with Geoff Livingston
account planning, acts of rebellion, brand consciousness, brand culture, brand erosion, brand ownership, brand relevance, broken brand
5 reasons why the new Gap Logo is as magical as a bag of awesome.
account planning, adoption, brand insights, brand ownership, brand planning, brand strategy, building value, business, smart business, Social Business, Social Communications, social media, social network, solutions, strategy
Social Media program planning 101: Purpose matters
account planning, brand consciousness, brand erosion, brand ownership, brand planning, brand promise, brand relevance, brand strategy, broken brand, building value, business
Where Do Brands Go To Die? Part 2: The Diagnosis
brand consciousness, brand ownership, brand planning, brand promise, brand relevance, building value, business thinkers, leaders, leadership, lessons
BrandBuilder post number 1,000 – Let’s talk about leadership
2009, account planning, brand insights, brand ownership, brand planning, management, social media, twitter
How To manage an enterprise Twitter presence: Avatars, account structure and response methodology
account planning, adaptation, advice, brand consciousness, brand culture, brand ownership, career, leadership
Saying “no” to corporate fossilization
2009, account planning, brand ambassadors, brand consciousness, brand culture, brand ownership, brand relevance, engagement, influencers, marketing, marketing leadership, social media
My ode to Nutella – Part 1
account planning, brand consciousness, brand culture, brand insights, brand ownership, brand planning, brand relevance, brand strategy, brand valuation, corporate culture, customer experience
Don’t let “branding” kill your brand
acts of rebellion, adaptation, brand culture, brand ownership, brand you, commitment, competition, corporate culture, creativity
The Danger of Not Doing What You Love, and other wisdom
2009, account planning, brand culture, brand ownership, brand planning, brand relevance, brand strategy, building value, communication, community, conversations, customer communities, customer relationship, marketing 2.0, marketing communications, social media, society, the brandbuilder blog, twitter
Engagement Paradigm: The Breadth vs. Depth question
advertising, brand culture, brand elevation, brand ownership, brand planning, brand strategy, building value, excellence, fix your brand
As a company, what are you really investing in?
2009, account planning, adaptation, brand consciousness, brand culture, brand elevation, brand ownership, brand planning, brand relevance, brand strategy, brand valuation, building value, business, customer relationship, social media
Getting back to real R.O.I. – Part 3
account planning, adaptation, bad management, being the best, brand consciousness, brand culture, brand insights, brand ownership, brand planning, brandbuilder, bullshit, clients who get it, clueless, collaboration, competitive edge, conversations, corporate culture, courage, differentiation, fix your brand, growth, incompetence, innovation, insight, intelligence, leadership, management, management lessons, mediocrity, mental illness, opportunity, planning, point of view, poor leadership, rainmaking, reputation management, smart business
We have that under control.
account planning, brand, brand ambassadors, brand consciousness, brand culture, brand insights, brand ownership, brand planning, brand strategy, brand you, brandbuilder, social media, twitter
The Art of the Corporate Avatar
account planning, brand consciousness, brand culture, brand elevation, brand insights, brand ownership, brand planning, brand relevance, brand strategy, brandbuilder, social media
Twitalyzer Part 2: Twitalyzer for brands
2007, 2009, brand ambassadors, brand culture, brand insights, brand ownership, brand you, brands, building value, compassion, compensation, corporate culture, corporate ecosystem, culture, customer experience, customer relationship, customer service
Brand Building and Online Marketing Blog 
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