account planning, acts of rebellion, adaptation, brand culture, brand insights, commitment, common sense, community, competence, evolution, excellence, expectations, fear, setting goals, smart business, Social Business, Social Communications, social media, strategy, success, the great dumbing-down of America, when things go wrong
Category: community
39 Posts
adaptation, communication, community, human interactions, Social Communications, social media, social network, social networking, society
When we were social: Proxy Medium Darwinism 101
business, buzz marketing, community, competitive edge, customer communities, customer experience, customer relationship, fresh ideas, fun with creativity, gaming, smart business, social media, social network, strategery
Do you know who the mayor of your business is?
account planning, adaptation, advice, common sense, communication, community, compassion, competitive edge, conversations, Social Communications, social media, solutions
Greenpeace vs. Nestle: How to make sure your Facebook page doesn’t become a PR trojan horse – Part 2
account planning, common sense, communication, community, shock and awe, smart business, social media
Greenpeace vs. Nestle: How to make sure your Facebook page doesn’t become a PR trojan horse – Part 1
2009, account planning, brand ambassadors, brand consciousness, brand culture, brand insights, brand planning, brand relevance, brand strategy, community, competitive edge, conversations, customer relationship, human interactions, management lessons, marketing communications, movements, referral, relationships, reputation management, social media, society, solutions, strategy, user generating content, web marketing, WOM, WOMM, word of mouth
Engagement Paradigm: Focus on Lateral Action
2009, account planning, brand culture, brand ownership, brand planning, brand relevance, brand strategy, building value, communication, community, conversations, customer communities, customer relationship, marketing 2.0, marketing communications, social media, society, the brandbuilder blog, twitter
Engagement Paradigm: The Breadth vs. Depth question
2009, account planning, adaptation, being the best, brand culture, brand insights, brand planning, brand strategy, building value, business, common sense, communication, community, competitive edge, conversations, corporate culture, customer experience, customer relationship, customer service, social media
Footnote: The Yin and Yang nature of Social Media R.O.I.
2009, adaptation, being the best, brand planning, brand strategy, building value, business, communication, community, competitive edge, conversations, corporate culture, customer communities, customer experience, customer relationship, social media
Stop selling “Social Media” and start selling results.
account planning, brand consciousness, brand culture, brand planning, brand valuation, communication, community, marketing communications, pr, social media, social network
Digital Crisis Management: Putting things in context.
advice, building value, career, clemson, community, competitive edge, conversations, differentiation, emerging technologies, engagement, GSATC, hiring, human interactions, internet life, karmic feedback loop, people power, personal branding, referral, relationships, relevance, social media, social networking, south carolina
Photos from Clemson University’s networking 2.0 panel
being the best, brand consciousness, brand ownership, brand planning, brand relevance, building value, business thinkers, common sense, community, competitive edge, conversations, corporate culture, corporate ecosystem, culture, customer relationship, design thinking, differentiation
Turn Insight into Action
account planning, acts of rebellion, adaptation, adoption, advertising, agile creativity, being fearless, being the best, brand insights, business thinkers, commitment, common sense, community, competitive edge, creativity, curiosity, differentiation, discipline, discovery, efficiency, evolution, excellence, flexibility of execution, focus, fresh ideas, good advice, hybrid thinking, innovation, insight, intelligence, kicking ass, leadership, mentality, opportunity, performance, relevance, social media, wisdom
Bruce Lee on the Art of Marketing
account planning, advertising, apple, brand ambassadors, brand consciousness, brand culture, brand planning, brand relevance, brand strategy, brands, buzz marketing, community, conversations, cool factor, corporate culture, culture, customer communities, customer experience, customer relationship, marketing leadership, microsoft, purchasing triggers, smart business, social media
Grassroots vs. The Volcano
b2b, brand ambassadors, brand consciousness, brand culture, brand ownership, brand relevance, commitment, communication, community, competitive edge, conversations, corporate culture, corporate ecosystem, customer communities, customer experience, customer relationship, relationships, relevance, social media, social network
Engagement is not a campaign: Learn to become a P2P Business.
communication, community, competitive edge, conversations, culture, customer communities, customer experience, customer relationship, differentiation, engagement, social media, social networking
Recap of Social Media Club Greenville’s 2nd Super Monday
communication, community, culture, social media, social network, social networking, society
You say Twitter, I say Community
being fearless, being the best, brand ambassadors, brand consciousness, brand culture, brand elevation, brand insights, brand ownership, brand relevance, building value, business, community, compassion, competitive edge, contributing, conversations, corporate culture, culture, customer communities, customer experience, customer relationship, customer service
Dance with your customers.
account planning, adaptation, advice, collaboration, community, consumer questions, contributing, conversation, market disruption, marketing, marketing 2.0, marketing communications, marketing leadership, smart business, social media, social network
The best business e-book so far this year.
communication, community, greenville blogs, greenville SC, growth, social media
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