account planning, brand consciousness, brand insights, brand planning, brand promise, brand strategy
Category: brand insights
70 Posts
account planning, brand erosion, brand insights, brand planning, starbucks
Starbucks: Managing a brand’s expansion – Part 1
account planning, adaptation, advertising, advice, brand ambassadors, brand culture, brand insights, brand planning, brand promise, brand strategy, building value, business, commitment, communication, compassion, conversations, corporate culture, customer experience, customer relationship, customer service, Social Communications, social media, social network
Care or die: Because customer loyalty isn’t really rocket science.
account planning, acts of rebellion, adaptation, brand culture, brand insights, commitment, common sense, community, competence, evolution, excellence, expectations, fear, setting goals, smart business, Social Business, Social Communications, social media, strategy, success, the great dumbing-down of America, when things go wrong
The Psychology of Failure – Part 3: The Success Fallacy
account planning, adoption, brand insights, brand ownership, brand planning, brand strategy, building value, business, smart business, Social Business, Social Communications, social media, social network, solutions, strategy
Social Media program planning 101: Purpose matters
account planning, adaptation, brand elevation, brand insights, brand promise, brand relevance
Love: How the essence of a brand fuels its purpose.
account planning, acts of rebellion, adaptation, apple, archetypes, brand consciousness, brand culture, brand erosion, brand insights, brand planning, brand relevance
Apple’s new challenge: Transitioning from David to Goliath – BBC.com
account planning, adaptation, brand consciousness, brand culture, brand elevation, brand insights, brand planning, brand relevance, brand strategy
Which brands do you wish you could help shine?
2009, account planning, brand insights, brand ownership, brand planning, management, social media, twitter
How To manage an enterprise Twitter presence: Avatars, account structure and response methodology
2009, account planning, adaptation, brand consciousness, brand culture, brand elevation, brand insights, brand planning, brand relevance, evolution
Don’t let rigid “branding” kill your brand
account planning, brand consciousness, brand culture, brand insights, brand ownership, brand planning, brand relevance, brand strategy, brand valuation, corporate culture, customer experience
Don’t let “branding” kill your brand
account planning, being fearless, brand insights, brand planning, brand relevance, building value, competitive edge, conversations, customer communities, customer experience, customer relationship, identity, smart business, social media
Engagement Paradigm: Just relax, be yourself, and have fun.
2009, account planning, brand ambassadors, brand consciousness, brand culture, brand insights, brand planning, brand relevance, brand strategy, community, competitive edge, conversations, customer relationship, human interactions, management lessons, marketing communications, movements, referral, relationships, reputation management, social media, society, solutions, strategy, user generating content, web marketing, WOM, WOMM, word of mouth
Engagement Paradigm: Focus on Lateral Action
2009, account planning, brand ambassadors, brand elevation, brand insights, brand planning, brand relevance, brand strategy, brand valuation, building value, communication, competitive edge, conversations, marketing communications, social media, social networking, strategery, twitter
Engagement Paradigm: Defining the value of “followers” on Twitter
2009, account planning, brand culture, brand insights, brand planning, brand strategy, business, business thinkers, client partnerships, common sense, communication, competitive edge, conference, conversation, corporate culture, deceptive practices, denial, emerging markets, emerging technologies, expectations, experience, management, social media, standards
Who exactly is driving the Social Media bus in the Enterprise space?
account planning, brand culture, brand elevation, brand erosion, brand insights, brand planning, brand relevance, brand strategy
It isn’t the media, it’s you.
2009, account planning, adaptation, brand consciousness, brand insights, brand planning, brand relevance, brand strategy, brand valuation, building value, bullshit, business, business thinkers, clarity, competition, competitive edge, customer relationship, deception, experience, incompetence, integrity, management lessons, marketing leadership, microsoft, nonsense, opportunity, project management, ROI, semantics, social media
ROI vs. “Impact on X” – Understanding what Social Media ROI is and isn’t.
account planning, brand elevation, brand insights, building value
The answer to most of your business’ problems is simply this: Be helpful.
2009, account planning, advice, being the best, brand consciousness, brand insights, brand planning, brand promise, brand relevance, brand strategy, brand valuation, building value, bullshit, business, clarity, common sense, competitive edge, conversations, corporate culture, customer communities, customer experience, customer relationship, deceptive practices, setting goals, smart business, social media
Real Social Media R.O.I. – Part 4: FRY Metrics
2009, account planning, adaptation, being the best, brand culture, brand insights, brand planning, brand strategy, building value, business, common sense, communication, community, competitive edge, conversations, corporate culture, customer experience, customer relationship, customer service, social media
Brand Building and Online Marketing Blog 
You must be logged in to post a comment.