From Chris Brogan today:
“If projects have five major phases, I like the first two most. I’m just saying. My gratification delay mechanism stinks.”
That one made me laugh. Chris, I can relate. ;D
1. The first act of WALL-E is so photo-realistic (down to textures, tight depths of field, camera angles, slightly shaky zooming in and out and shadowing) the only thing that reminded me that I was watching CG effects was the cockroach. What an unbelievable technical achievement. Wow.
2. This is one of the best love stories in cinema history.
3. Somehow, the Pixar team managed to inject more human emotion, depth and life in a character that happens to be a) a complete computer graphics creation b) a robot, c) one without the capacity to speak or deliver any lines than any combination of writer, director and actor in Hollywood or elsewhere.
4. E.V.E. is pretty damn cool too.
5. This film is SOLID.
Even if you don’t like sci-fi, even if you don’t like CGI movies, even if you don’t know what WALL-E is, trust me on this: Grab a friend, your spouse, your kids, your parents – whomever – and go see it. It won’t change your life or anything, but there is no way you won’t fall in love with WALL-E, E.V.E. and even their little pet roach.
On my all time Top 10 as of this weekend.
Posted in Design Goodness, great advertising, great ideas, haute couture, intelligence, Les Cahiers de l'Advertising, tagged france, gilet et triangle, karl lagerfeld, print advertising, psa, road safety, safety, safety campaign, securite routiere on June 22, 2008| 5 Comments »
From the International Herald Tribune:
PARIS: Fashion designer Karl Lagerfeld, caught wearing something ugly?
Lagerfeld sports a fluorescent yellow reflective safety vest — along with his signature dark suit and sunglasses — in a new French road safety campaign. The caption reads, “It’s yellow, it’s ugly, it doesn’t go with anything, but it could save your life.”
The campaign was launched Wednesday. French drivers will soon be required to keep security vests and flashing red warning triangles in every car. Drivers will have to use the vest and triangle every time they pull over with an emergency, according to France’s road security division.
Fines of up to €135 ($209) will go into effect Oct. 1 as incentive for drivers to take Lagerfeld’s fashion advice.
This is the kind of advertising that rocks my world. Why? Because it’s clever, funny, impossible to ignore, and memorable. Ergo: 100% effective. US agencies take note. This is how print advertising is done.
I have no explanation for it. Last night, it was dead. No pulse. Cold to the touch. Pupils unresponsive. It was 100% D.O.A. I tried to revive it using the most advanced scientific techniques, but nothing worked. I cried all night.
But when I got up this morning, it was alive again.
I don’t understand it. I’m happy about it, but I don’t understand it. It’s just… unnatural.
Let’s hope my ZUNE doesn’t try to bite me in the coming days. That would be bad.
I wonder… do iPods ever come back from the dead as well, or are zunes more prone to zombification?
I’m serious. Go check it out now. (No, not later, right now.) It’s that good. (Well… it’s really the ten laws that are good, but… same difference.)
What… you’re still here? Tsssk.