account planning, marketing 2.0, Social Business, social media

Some quick handy stats about social media and lead generation.

July 27, 2011

marketing 2.0, Social Business, social media

Social Business vs. Social Marketing: Understanding the fight over “content”.

March 30, 2011

account planning, marketing 2.0, Social Business, social media, WOM

What being member #149 taught me about how Klout Perks could really rock

February 17, 2011

account planning, marketing, marketing 2.0, social media

Klout Perks Wednesday: Some thoughts about Audi, swag, packaging and impact

February 16, 2011

2009, account planning, brand culture, brand ownership, brand planning, brand relevance, brand strategy, building value, communication, community, conversations, customer communities, customer relationship, marketing 2.0, marketing communications, social media, society, the brandbuilder blog, twitter

Engagement Paradigm: The Breadth vs. Depth question

June 16, 2009

account planning, adaptation, advice, collaboration, community, consumer questions, contributing, conversation, market disruption, marketing, marketing 2.0, marketing communications, marketing leadership, smart business, social media, social network

The best business e-book so far this year.

January 21, 2009

brand strategy, channel, communication, community, competitive edge, conversation, culture, customer communities, demographics, fresh ideas, human interactions, influencers, management lessons, marketing 2.0, marketing communications, modern times, opportunity, relevance, search engines, smart business, social media, social network, social networking, statistics, strategy

Obama vs. McCain: How Social Media started to change the game in ’08

November 7, 2008

account planning, advertising, agile creativity, anthropology, archetypes, being the best, brand ambassadors, brand consciousness, brand culture, brand elevation, brand insights, brand ownership, brand planning, brand strategy, building value, bullshit, business, business thinkers, change agent, client partnerships, clients who get it, collaboration, commitment, commoditization, common sense, communication, competition, context, corporate culture, customer communities, customer experience, customer relationship, customer service, expectations, good advice, growth, hack, horrible marketing, human interactions, hybrid thinking, identity development, incompetence, insight, leadership, lessons, management, management lessons, manifesto, marketing, marketing 2.0, marketing communications, marketing leadership

On Selling Marketing Short: Fixing the R.O.I. void

October 9, 2008

conversation, conversations, marketing 2.0

Join us today at 1pm (EST) for the first CMO 2.0 Conversation!

September 25, 2008