2009, account planning, adaptation, brand consciousness, brand insights, brand planning, brand relevance, brand strategy, brand valuation, building value, bullshit, business, business thinkers, clarity, competition, competitive edge, customer relationship, deception, experience, incompetence, integrity, management lessons, marketing leadership, microsoft, nonsense, opportunity, project management, ROI, semantics, social media
Category: microsoft
18 Posts
account planning, advertising, apple, brand ambassadors, brand consciousness, brand culture, brand planning, brand relevance, brand strategy, brands, buzz marketing, community, conversations, cool factor, corporate culture, culture, customer communities, customer experience, customer relationship, marketing leadership, microsoft, purchasing triggers, smart business, social media
Grassroots vs. The Volcano
I’m a PC: Microsoft unveils new ads.
apple, community, conversations, customer communities, customer experience, customer relationship, mac, market disruption, messaging, microsoft, microsoft sherpa, trust, truth
Microsoft’s Mojave Experiment: Vista actually rocks (of course).
advice, anthropology, being the best, brand ambassadors, brand consciousness, brand culture, brand insights, brand ownership, brand you, civilized behavior, collaboration, community, competition, conference, corporate culture, corporate ecosystem, culture, customer communities, customer experience, customer relationship, customer service, differentiation, employee morale, engagement, evolution, excellence, good advice, happy customers, happy employees, human interactions, infection, insight, integrity, intelligence, kicking ass, leadership, lessons, management lessons, mentality, microsoft, motivation, passionate staffers, perfectionism, perspective, professionalism, psychology, purchasing triggers, relationships, science, smart business, strategy, team building, user experience, working with others
Why positive people create positive brand experiences… and negative people don’t.
innovation, insight, inspiration, IT technology, mac, microsoft, travel, truth
Back from Microsoft Worldwide Partner Conference
air travel, microsoft, microsoft sherpa, travel
En route to Microsoft’s WWPC – Houston, TX
earthquake relief, microsoft, microsoft sherpa, SYNNEX
SYNNEX launches Earthquake Relief Fund
air travel, florida, microsoft, travel
Heading out to Microsoft CPS
microsoft, the social, zune, zune video
YESSSSSSSS!!!! My Zune-powered rockstar lifestyle finally hits the fast lane!!!!
innovation, IT technology, microsoft, user interface
Ohhhhh… Surface!
infection, inspiration, mantra, microsoft, motto, movements, purpose
Microsoft: From Blue Monster to Infection
microsoft, surface, user experience, user interface
Microsoft Surface’s delicious demo
air travel, airlines, food, microsoft, seattle
Back from Seattle.
Slow Blogging Ahead: The Microsoft Disti Conference is this week
cancer, Ford, microsoft, Susan G. Komen, Warriors In Pink, zune, zune 2
Zune helps cure cancer (one more reason to own one).
media player, microsoft, zune, zune 2
Enter the ninja of portable media players…
culture, gaming, halo 3, microsoft, product release
Brand Building and Online Marketing Blog 