Category: advertising
26 Posts
Heart and Soul: Two car manufacturers’ touchdowns at the Superbowl.
account planning, adaptation, advertising, market disruption, marketing, marketing communications, ROI, smart business, Social Business, Social Communications, social media, social network
Artifacts of Influence: grassroots movements, familiar strangers and the power of the social media daisy chain.
account planning, adaptation, advertising, management, market disruption, marketing, Social Business, Social Communications, social media
How Marketing is choking the life out of social communications and social media – Part 1
account planning, adaptation, advertising, advice, brand ambassadors, brand culture, brand insights, brand planning, brand promise, brand strategy, building value, business, commitment, communication, compassion, conversations, corporate culture, customer experience, customer relationship, customer service, Social Communications, social media, social network
Care or die: Because customer loyalty isn’t really rocket science.
account planning, adaptation, advertising, evolution, expectations, Social Business, Social Communications, social media, social networking, society, solutions, travel
Social Media and the Middle East: How technology, culture and shifting demographics will change the game in the next decade.
account planning, adaptation, advertising, smart business, Social Business, Social Communications, social media
Why your social media marketing campaigns aren’t working.
advertising, archetypes, culture, pop culture
Political logos: The origin of the Republicans’ elephant and the Democrats’ ass.
advertising, brand consciousness, brand erosion, brand promise, brand valuation, social media
Ads vs. reality: The fast food stink test.
Olivier, where have you BEEN?!
account planning, acts of rebellion, adaptation, advertising, brand elevation, brand planning, brand relevance, brandbuilder
The Hybrid Thinking Manifesto
advertising, brand culture, brand elevation, brand ownership, brand planning, brand strategy, building value, excellence, fix your brand
As a company, what are you really investing in?
account planning, advertising, apathy
Reach your audience
account planning, advertising, advice, agency, building value, business, clarity, client partnerships, clients who get it, collaboration, communication, management lessons, sales
Account Execs: A few pointers
account planning, acts of rebellion, adaptation, adoption, advertising, agile creativity, being fearless, being the best, brand insights, business thinkers, commitment, common sense, community, competitive edge, creativity, curiosity, differentiation, discipline, discovery, efficiency, evolution, excellence, flexibility of execution, focus, fresh ideas, good advice, hybrid thinking, innovation, insight, intelligence, kicking ass, leadership, mentality, opportunity, performance, relevance, social media, wisdom
Bruce Lee on the Art of Marketing
account planning, adaptation, advertising, agile creativity, being the best, brand consciousness, brand insights, brand planning, brand relevance, brand strategy, brand valuation, building value, business thinkers, common sense, competition, corporate culture, customer relationship, design thinking, fresh ideas, hybrid thinking, ideas, leadership, management, marketing, marketing communications, marketing leadership, marketing ninjas, promises, relationships, relevance, reputation management, smart business, social media, strategy, success
The Functions of a Marketing department
account planning, advertising, apple, brand ambassadors, brand consciousness, brand culture, brand planning, brand relevance, brand strategy, brands, buzz marketing, community, conversations, cool factor, corporate culture, culture, customer communities, customer experience, customer relationship, marketing leadership, microsoft, purchasing triggers, smart business, social media
Grassroots vs. The Volcano
advertising, apathy, expectations
Advertising and Expectations
account planning, advertising, blogs, brand consciousness, brand relevance, brands, creative types, creativity, customer communities, customer relationship, social media, twitter
Discovered On Twitter
account planning, advertising, being fearless, being the best, brand consciousness, brand culture, brand elevation, brand erosion, brand ownership, brand promise, brand relevance, brand strategy, brand valuation
Brand Building and Online Marketing Blog 
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