account planning, adaptation, advertising, evolution, expectations, Social Business, Social Communications, social media, social networking, society, solutions, travel
Category: solutions
13 Posts
account planning, adoption, brand insights, brand ownership, brand planning, brand strategy, building value, business, smart business, Social Business, Social Communications, social media, social network, solutions, strategy
Social Media program planning 101: Purpose matters
brandbuilder, conference, kicking ass, ROI, Social Business, Social Communications, social media, social networking, solutions
In Washington DC for Smartbrief and SocialFish’s #Buzz2010
account planning, adaptation, advice, common sense, communication, community, compassion, competitive edge, conversations, Social Communications, social media, solutions
Greenpeace vs. Nestle: How to make sure your Facebook page doesn’t become a PR trojan horse – Part 2
account planning, business, Red Chair, smart business, social media, solutions, travel
What’s next: Operationalizing Social Media. (Huh? What?)
account planning, adaptation, management, social media, solutions
Best Practices For Social Media: The Basics of Program Planning
2009, account planning, brand ambassadors, brand consciousness, brand culture, brand insights, brand planning, brand relevance, brand strategy, community, competitive edge, conversations, customer relationship, human interactions, management lessons, marketing communications, movements, referral, relationships, reputation management, social media, society, solutions, strategy, user generating content, web marketing, WOM, WOMM, word of mouth
Engagement Paradigm: Focus on Lateral Action
2009, account planning, building value, change, clarity, client partnerships, collaboration, communication, competitive edge, corporate culture, corporate ecosystem, creative types, culture, differentiation, efficiency, expectations, good advice, human interactions, insight, management lessons, social media, solutions
The importance of speaking your clients’ language.
commoditization, compassion, competition, competitive edge, creativity, demographics, design matters, design thinking, economic development, emerging markets, emerging technologies, environmental issues, evolution, fresh ideas, growth, hybrid thinking, ideas, ideation, Inequity, innovation, inspiration, market research, motivation, new products, opportunity, perspective, product design, product development, relevance, responsibility, smart business, society, solutions, trend spotting
The Upside Down Pyramid of Opportunity: Design for the other 90%
adaptation, anthropology, being fearless, brand ambassadors, brand elevation, brand ownership, brand relevance, business, business thinkers, change, change agent, client partnerships, collaboration, commitment, common sense, communication, community, compassion, competitive edge, contributing, conversations, customer communities, customer relationship, social media, social network, social networking, solutions
Why no successful business is an island.
brand culture, brand insights, brand strategy, clients who get it, community, competitive edge, customer communities, customer experience, customer relationship, expectations, free publicity, human interactions, influencers, people power, power brand, smart business, social media, social network, social networking, society, solutions
Customer Engagement: Finally some REAL data.
agile creativity, amatore, anthropology, brainstorm, brand insights, brand ownership, brand relevance, community, consumer questions, contributing, conversations, core77, culture, customer communities, Design Goodness, design thinking, engagement, environmental issues, fresh ideas, green branding, human interactions, hybrid thinking, ideas, ideation, imagineering, inner amateur, passion, passionate staffers, people power, product design, product development, smart business, social media, social network, society, solutions, sustainability
How “green” designers are leveraging the innovative power of engaged communities
apple, innovation, rant, solutions, success
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