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Category: context
5 Posts
anthropology, brand consciousness, brand culture, brand insights, brand ownership, brand promise, brand strategy, brand you, branding, communication, competitive edge, context, cool factor, messaging, politics, power brand, Uncategorized
Political Brand-Building: Crossing the candidate-brand barrier, one logo at a time
account planning, advertising, agile creativity, anthropology, archetypes, being the best, brand ambassadors, brand consciousness, brand culture, brand elevation, brand insights, brand ownership, brand planning, brand strategy, building value, bullshit, business, business thinkers, change agent, client partnerships, clients who get it, collaboration, commitment, commoditization, common sense, communication, competition, context, corporate culture, customer communities, customer experience, customer relationship, customer service, expectations, good advice, growth, hack, horrible marketing, human interactions, hybrid thinking, identity development, incompetence, insight, leadership, lessons, management, management lessons, manifesto, marketing, marketing 2.0, marketing communications, marketing leadership
On Selling Marketing Short: Fixing the R.O.I. void
communication, context, creative types, design thinking, hybrid thinking, ideation, imagery, imagineering, innovation, insight, inspiration, language, presentation
Guy Kawasaki + Dan Roam on The Art of Visual Thinking
archetype, brand, context, mythology, power brand
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