account planning, adaptation, advertising, market disruption, marketing, marketing communications, ROI, smart business, Social Business, Social Communications, social media, social network
Category: market disruption
18 Posts
account planning, adaptation, advertising, management, market disruption, marketing, Social Business, Social Communications, social media
How Marketing is choking the life out of social communications and social media – Part 1
account planning, brand relevance, broken brand, building value, business, competition, competitive edge, corporate culture, excuses, expectations, management lessons, market disruption, marketing leadership, mediocrity, opportunity, strategy, user experience
Blockbuster: The End.
account planning, adaptation, brand planning, business thinkers, competence, competitive edge, corporate culture, corporate ecosystem, creative types, creativity, curiosity, design thinking, differentiation, economic development, excellence, good advice, google, great ideas, happy employees, hiring, HR, human interactions, hybrid thinking, ideas, ideation, identity, innovation, intelligence, leadership, management, market disruption, product development, progress, rainmaking, smart business
You want results? Time to start re-investing in people
2009, account planning, building value, business, business thinkers, leadership, management, management lessons, manifesto, market disruption, metapor, performance, perspective, smart business, social media
Time to get into startup mode again: Part 2
adaptation, advice, being fearless, being the best, brand culture, brand planning, brand relevance, brand strategy, change, change agent, competitive edge, corporate culture, culture, design thinking, differentiation, discipline, discovery, efficiency, evolution, excellence, fresh ideas, hybrid thinking, ideation, IDEO, innovation, insight, inspiration, kicking ass, leadership, lessons, management lessons, market disruption, market research, Nike, opportunity, passion, perfectionism, performance, product design, product development, progress, relevance, routine, smart business, strategy, success, triathlon, vision
You are ALWAYS in Beta.
2009, account planning, adaptation, arrogance, bad management, bonehead moves, brand culture, brand erosion, brand insights, brand planning, brand relevance, brand strategy, brand valuation, brands, broken brand, bullshit, bureaucracy, business, clueless, collaboration, common sense, compensation, competition, corporate culture, customer relationship, denial, differentiation, efficiency, employee morale, expectations, growth, idiocracy, incompetence, innovation, leaders, leadership, management, management lessons, market disruption, mediocrity, nepotism, nonsense, opportunity, performance, poor leadership, product design, product development, promises, purpose, relevance, setting goals, steve jobs, success, T-shaped, tactics, team building, the death of a brand, the great dumbing-down of America, value proposition, vision, vs., when things go wrong, wisdom
Killing America’s brands, one lousy C.E.O. at a time.
adaptation, agile creativity, amatore, brand elevation, brand planning, career, change agent, common sense, competitive edge, corporate culture, corporate ecosystem, courage, creativity, curiosity, design thinking, differentiation, employee morale, evolution, excellence, fresh ideas, HR, human resources, hybrid thinking, ideas, ideation, influencers, innovation, inspiration, intelligence, market disruption
Imagination vs. Knowledge: A magic pill for the growth gap?
account planning, adaptation, advice, collaboration, community, consumer questions, contributing, conversation, market disruption, marketing, marketing 2.0, marketing communications, marketing leadership, smart business, social media, social network
The best business e-book so far this year.
acts of rebellion, adaptation, being fearless, being the best, brand culture, brand strategy, building value, clarity, common sense, corporate culture, corporate ecosystem, courage, design thinking, differentiation, evolution, excellence, fresh ideas, growth, HR, human interactions, hybrid thinking, ideation, innovation, insight, inspiration, intelligence, leadership, management, market disruption
Saying “no” to corporate fossilization
account planning, adaptation, advice, anthropology, apple, bad management, being fearless, being the best, brand culture, brand insights, brand ownership, brand planning, brand promise, brand relevance, brand strategy, building value, business, business thinkers, CEO, change, change agent, commitment, common sense, competitive edge, corporate culture, corporate ecosystem, courage, cowardice, customer communities, customer experience, customer relationship, design matters, design thinking, differentiation, economy, efficiency, employee morale, engagement, evolution, excess, excuses, expectations, experience, fix your brand, fresh ideas, good advice, happy customers, human interactions, ideation, identity, incompetence, innovation, leadership, lessons, management lessons, market disruption, marketing, marketing leadership, mediocrity, Uncategorized
What really makes A-list brands different – and recession-proof.
adaptation, agile creativity, being the best, brand elevation, brandbuilder, business thinkers, change agent, competitive edge, corporate culture, creative types, creativity, design thinking, differentiation, evolution, excellence, fresh ideas, hybrid thinking, ideas, ideation, imagineering, management, management lessons, market disruption, marketing leadership, product management, purpose, smart business, social networking, trend spotting, Uncategorized
Make way for a whole new type of Business Leader
account planning, acts of rebellion, advertising, anthropology, brand consciousness, brand culture, brand planning, brand relevance, branding, brands, communication, community, cool factor, entertainment, free publicity, fun with creativity, guerilla marketing, horrible marketing, insanity, inspiration, market disruption, marketing communications, marketing ninjas, mental illness, movements, niche, pop culture, shock and awe, strategery, superbowl ads, trend spotting, trends, TV, user generating content, viral marketing, word of mouth, WTF
Viral Marketing Review: Design Patterns in Viral Marketing
apple, community, conversations, customer communities, customer experience, customer relationship, mac, market disruption, messaging, microsoft, microsoft sherpa, trust, truth
Microsoft’s Mojave Experiment: Vista actually rocks (of course).
adoption, advice, anthropology, being the best, brand consciousness, brand culture, brand relevance, brand strategy, brand valuation, building value, change agent, common sense, cool factor, customer communities, differentiation, fresh ideas, great ideas, happy customers, ideation, identity development, market disruption, market research, mentality, niche, opportunity, perception, pop culture, power brand, product development, product failure, product management, product release, purchasing triggers, reality, relevance, smart business, success, value proposition
Wagging the long tail: Gimmicks vs. Substance
brand promise, brand relevance, brand strategy, building value, civilized behavior, client partnerships, corporate culture, customer communities, customer experience, customer relationship, customer service, differentiation, engagement, good advice, happy customers, human interactions, management, market disruption, opportunity, people power, perception, purple cows, rainmaking, relationships, relevance, routine, user experience, user interface, value proposition, wisdom, WOM
How Routine Kills Brands
career, discipline, market disruption, radical careering
When the grass is greener elsewhere…
apple, iphone, market disruption, Nokia
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