2009, account planning, building value, change, clarity, client partnerships, collaboration, communication, competitive edge, corporate culture, corporate ecosystem, creative types, culture, differentiation, efficiency, expectations, good advice, human interactions, insight, management lessons, social media, solutions
Category: collaboration
12 Posts
account planning, adaptation, bad management, being the best, brand consciousness, brand culture, brand insights, brand ownership, brand planning, brandbuilder, bullshit, clients who get it, clueless, collaboration, competitive edge, conversations, corporate culture, courage, differentiation, fix your brand, growth, incompetence, innovation, insight, intelligence, leadership, management, management lessons, mediocrity, mental illness, opportunity, planning, point of view, poor leadership, rainmaking, reputation management, smart business
We have that under control.
adaptation, aggregation, agile creativity, being the best, collaboration, competitive edge, creative types, design thinking, differentiation, evolution, HR, human interactions, hybrid thinking, ideation, IDEO, innovation, insight
New rules, new skillset
2009, account planning, adaptation, arrogance, bad management, bonehead moves, brand culture, brand erosion, brand insights, brand planning, brand relevance, brand strategy, brand valuation, brands, broken brand, bullshit, bureaucracy, business, clueless, collaboration, common sense, compensation, competition, corporate culture, customer relationship, denial, differentiation, efficiency, employee morale, expectations, growth, idiocracy, incompetence, innovation, leaders, leadership, management, management lessons, market disruption, mediocrity, nepotism, nonsense, opportunity, performance, poor leadership, product design, product development, promises, purpose, relevance, setting goals, steve jobs, success, T-shaped, tactics, team building, the death of a brand, the great dumbing-down of America, value proposition, vision, vs., when things go wrong, wisdom
Killing America’s brands, one lousy C.E.O. at a time.
account planning, advertising, advice, agency, building value, business, clarity, client partnerships, clients who get it, collaboration, communication, management lessons, sales
Account Execs: A few pointers
account planning, adaptation, advice, collaboration, community, consumer questions, contributing, conversation, market disruption, marketing, marketing 2.0, marketing communications, marketing leadership, smart business, social media, social network
The best business e-book so far this year.
adaptation, anthropology, being fearless, brand ambassadors, brand elevation, brand ownership, brand relevance, business, business thinkers, change, change agent, client partnerships, collaboration, commitment, common sense, communication, community, compassion, competitive edge, contributing, conversations, customer communities, customer relationship, social media, social network, social networking, solutions
Why no successful business is an island.
account planning, advertising, agile creativity, anthropology, archetypes, being the best, brand ambassadors, brand consciousness, brand culture, brand elevation, brand insights, brand ownership, brand planning, brand strategy, building value, bullshit, business, business thinkers, change agent, client partnerships, clients who get it, collaboration, commitment, commoditization, common sense, communication, competition, context, corporate culture, customer communities, customer experience, customer relationship, customer service, expectations, good advice, growth, hack, horrible marketing, human interactions, hybrid thinking, identity development, incompetence, insight, leadership, lessons, management, management lessons, manifesto, marketing, marketing 2.0, marketing communications, marketing leadership
On Selling Marketing Short: Fixing the R.O.I. void
brand ambassadors, brand consciousness, brand culture, brand ownership, brand strategy, building value, business, collaboration, communication, community, competitive edge, conference, conversation, conversations, customer communities, customer experience, customer relationship, customer service, hiring, human interactions, human resources, influencers, passionate staffers, people power, planning, professionalism, referral, relationships, social media, social network, social networking, trend spotting, Uncategorized
Tish Grier on the seven core traits of a great community manager
brand ambassadors, brand culture, brand ownership, business thinkers, collaboration, community, consumer questions, conversations, customer communities, customer experience, customer relationship, customer service
Francois Gossieaux: Insights on the convergence of communities and brands
advice, anthropology, being the best, brand ambassadors, brand consciousness, brand culture, brand insights, brand ownership, brand you, civilized behavior, collaboration, community, competition, conference, corporate culture, corporate ecosystem, culture, customer communities, customer experience, customer relationship, customer service, differentiation, employee morale, engagement, evolution, excellence, good advice, happy customers, happy employees, human interactions, infection, insight, integrity, intelligence, kicking ass, leadership, lessons, management lessons, mentality, microsoft, motivation, passionate staffers, perfectionism, perspective, professionalism, psychology, purchasing triggers, relationships, science, smart business, strategy, team building, user experience, working with others
Why positive people create positive brand experiences… and negative people don’t.
collaboration, fresh ideas, ideas, project goals
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