apathy, brand consciousness, brand culture, brand ownership, brand planning, brand strategy, routine
Month: January 2009
20 Posts
adaptation, agile creativity, amatore, brand elevation, brand planning, career, change agent, common sense, competitive edge, corporate culture, corporate ecosystem, courage, creativity, curiosity, design thinking, differentiation, employee morale, evolution, excellence, fresh ideas, HR, human resources, hybrid thinking, ideas, ideation, influencers, innovation, inspiration, intelligence, market disruption
Imagination vs. Knowledge: A magic pill for the growth gap?
brand ambassadors, brand culture, brand planning, competitive edge, differentiation, happy customers, happy employees, hiring, HR
How to hire the exceptional
Crafting Positive Customer Experiences
Mobile Marketing: The great untapped potential.
account planning, adaptation, advice, collaboration, community, consumer questions, contributing, conversation, market disruption, marketing, marketing 2.0, marketing communications, marketing leadership, smart business, social media, social network
The best business e-book so far this year.
America, rebranded.
Lean on me.
Design Goodness, design matters, differentiation, twitter
The BrandBuilder blog’s Twitter extension makes an unexpected list!
We All Have a Dream
acts of rebellion, adaptation, being fearless, being the best, brand culture, brand strategy, building value, clarity, common sense, corporate culture, corporate ecosystem, courage, design thinking, differentiation, evolution, excellence, fresh ideas, growth, HR, human interactions, hybrid thinking, ideation, innovation, insight, inspiration, intelligence, leadership, management, market disruption
Saying “no” to corporate fossilization
brand consciousness, brand insights, brand ownership, brand planning, brand promise, brand strategy, building value, business, customer experience, customer relationship, customer service
How to fix your business, starting immediately
anthropology, archetype, brand consciousness, brand culture, brand insights, brand ownership, brand planning, brand relevance, brand strategy, branding terms, culture, mythology, pop culture, power brand
Archetypes and Brands
communication, community, greenville blogs, greenville SC, growth, social media
The Mysterious Power of Communities
The BrandBuilder word cloud
brand culture, brand ownership, brand planning, brand strategy, brand valuation, social media, twitter
Discovered on Twitter… (Week 2)
brand consciousness, brand culture, brand elevation, brand insights, brand ownership
Slippery Slope
brand consciousness, brand elevation, brand insights, brand relevance, brand valuation, culture, human interactions, planning, purchasing triggers, routine, sales
Brand Loyalty vs. Brand Comfort
adaptation, brand elevation, brand planning, brand relevance, brand valuation, building value, commoditization, common sense, competitive edge, differentiation
The value of being ordinary.
Brand Building and Online Marketing Blog 