account planning, advertising, apple, brand ambassadors, brand consciousness, brand culture, brand planning, brand relevance, brand strategy, brands, buzz marketing, community, conversations, cool factor, corporate culture, culture, customer communities, customer experience, customer relationship, marketing leadership, microsoft, purchasing triggers, smart business, social media
Category: purchasing triggers
brand consciousness, brand elevation, brand insights, brand relevance, brand valuation, culture, human interactions, planning, purchasing triggers, routine, sales
Brand Loyalty vs. Brand Comfort
adoption, advice, anthropology, being the best, brand consciousness, brand culture, brand relevance, brand strategy, brand valuation, building value, change agent, common sense, cool factor, customer communities, differentiation, fresh ideas, great ideas, happy customers, ideation, identity development, market disruption, market research, mentality, niche, opportunity, perception, pop culture, power brand, product development, product failure, product management, product release, purchasing triggers, reality, relevance, smart business, success, value proposition
Wagging the long tail: Gimmicks vs. Substance
advice, anthropology, being the best, brand ambassadors, brand consciousness, brand culture, brand insights, brand ownership, brand you, civilized behavior, collaboration, community, competition, conference, corporate culture, corporate ecosystem, culture, customer communities, customer experience, customer relationship, customer service, differentiation, employee morale, engagement, evolution, excellence, good advice, happy customers, happy employees, human interactions, infection, insight, integrity, intelligence, kicking ass, leadership, lessons, management lessons, mentality, microsoft, motivation, passionate staffers, perfectionism, perspective, professionalism, psychology, purchasing triggers, relationships, science, smart business, strategy, team building, user experience, working with others
Why positive people create positive brand experiences… and negative people don’t.
adaptation, advice, automotive, customer experience, design thinking, differentiation, efficiency, experience, fresh ideas, good advice, hybrid thinking, ideas, ideation, identity development, innovation, inspiration, purchasing triggers, purple cows, purpose, relevance, smart business, strategery, user experience, user interface, value proposition
I just wrote a genius post about the auto industry, but my computer ate it.
bad customer service, heelys, purchasing triggers, WOM