business, buzz marketing, community, competitive edge, customer communities, customer experience, customer relationship, fresh ideas, fun with creativity, gaming, smart business, social media, social network, strategery
Category: customer communities
34 Posts
account planning, being fearless, brand insights, brand planning, brand relevance, building value, competitive edge, conversations, customer communities, customer experience, customer relationship, identity, smart business, social media
Engagement Paradigm: Just relax, be yourself, and have fun.
2009, account planning, brand culture, brand ownership, brand planning, brand relevance, brand strategy, building value, communication, community, conversations, customer communities, customer relationship, marketing 2.0, marketing communications, social media, society, the brandbuilder blog, twitter
Engagement Paradigm: The Breadth vs. Depth question
2009, account planning, advice, being the best, brand consciousness, brand insights, brand planning, brand promise, brand relevance, brand strategy, brand valuation, building value, bullshit, business, clarity, common sense, competitive edge, conversations, corporate culture, customer communities, customer experience, customer relationship, deceptive practices, setting goals, smart business, social media
Real Social Media R.O.I. – Part 4: FRY Metrics
2009, account planning, adaptation, brand consciousness, brand insights, brand planning, brand strategy, brand valuation, building value, business, common sense, competitive edge, context, conversations, corporate culture, customer communities, customer experience, customer relationship, customer service, social media, strategy, the brandbuilder blog
Getting back to real R.O.I. – Part 2
2009, adaptation, being the best, brand planning, brand strategy, building value, business, communication, community, competitive edge, conversations, corporate culture, customer communities, customer experience, customer relationship, social media
Stop selling “Social Media” and start selling results.
account planning, advertising, apple, brand ambassadors, brand consciousness, brand culture, brand planning, brand relevance, brand strategy, brands, buzz marketing, community, conversations, cool factor, corporate culture, culture, customer communities, customer experience, customer relationship, marketing leadership, microsoft, purchasing triggers, smart business, social media
Grassroots vs. The Volcano
b2b, brand ambassadors, brand consciousness, brand culture, brand ownership, brand relevance, commitment, communication, community, competitive edge, conversations, corporate culture, corporate ecosystem, customer communities, customer experience, customer relationship, relationships, relevance, social media, social network
Engagement is not a campaign: Learn to become a P2P Business.
communication, community, competitive edge, conversations, culture, customer communities, customer experience, customer relationship, differentiation, engagement, social media, social networking
Recap of Social Media Club Greenville’s 2nd Super Monday
being fearless, being the best, brand ambassadors, brand consciousness, brand culture, brand elevation, brand insights, brand ownership, brand relevance, building value, business, community, compassion, competitive edge, contributing, conversations, corporate culture, culture, customer communities, customer experience, customer relationship, customer service
Dance with your customers.
account planning, advertising, blogs, brand consciousness, brand relevance, brands, creative types, creativity, customer communities, customer relationship, social media, twitter
Discovered On Twitter
adaptation, brand ambassadors, brand consciousness, brand culture, brand ownership, brand relevance, brand strategy, commitment, communication, community, competition, conversation, customer communities, customer experience, customer relationship, engagement, social media, social network, social networking, strategy
To Tweet or not to Tweet: Why are so many major brands still not on Twitter?
competitive edge, conversations, corporate culture, customer communities, customer relationship, engagement, evolution, social media, social network, social networking, society
Social Media is not the holy grail. Relax and get some perspective already.
adaptation, anthropology, being fearless, brand ambassadors, brand elevation, brand ownership, brand relevance, business, business thinkers, change, change agent, client partnerships, collaboration, commitment, common sense, communication, community, compassion, competitive edge, contributing, conversations, customer communities, customer relationship, social media, social network, social networking, solutions
Why no successful business is an island.
brand consciousness, brand culture, brand insights, brand planning, brand relevance, brand valuation, cool factor, customer communities, customer experience, customer relationship, customer service, Design Goodness, design matters, design thinking, smart business
Design: The secret ingredient behind every great brand.
account planning, adaptation, advice, anthropology, apple, bad management, being fearless, being the best, brand culture, brand insights, brand ownership, brand planning, brand promise, brand relevance, brand strategy, building value, business, business thinkers, CEO, change, change agent, commitment, common sense, competitive edge, corporate culture, corporate ecosystem, courage, cowardice, customer communities, customer experience, customer relationship, design matters, design thinking, differentiation, economy, efficiency, employee morale, engagement, evolution, excess, excuses, expectations, experience, fix your brand, fresh ideas, good advice, happy customers, human interactions, ideation, identity, incompetence, innovation, leadership, lessons, management lessons, market disruption, marketing, marketing leadership, mediocrity, Uncategorized
What really makes A-list brands different – and recession-proof.
brand strategy, channel, communication, community, competitive edge, conversation, culture, customer communities, demographics, fresh ideas, human interactions, influencers, management lessons, marketing 2.0, marketing communications, modern times, opportunity, relevance, search engines, smart business, social media, social network, social networking, statistics, strategy
Obama vs. McCain: How Social Media started to change the game in ’08
advertising, brand culture, brand planning, brand strategy, building value, communication, community, competitive edge, consumer questions, conversations, corporate culture, customer communities, customer relationship, customer service, demographics, engagement, free publicity, growth, happy customers, happy employees, human interactions, identity development, insight, kicking ass, planning, smart business, social media, social network, strategy
Understanding Marketing 2.0: A primer for companies looking for better media channels in a tough economy
brand culture, brand insights, brand strategy, clients who get it, community, competitive edge, customer communities, customer experience, customer relationship, expectations, free publicity, human interactions, influencers, people power, power brand, smart business, social media, social network, social networking, society, solutions
Customer Engagement: Finally some REAL data.
account planning, advertising, agile creativity, anthropology, archetypes, being the best, brand ambassadors, brand consciousness, brand culture, brand elevation, brand insights, brand ownership, brand planning, brand strategy, building value, bullshit, business, business thinkers, change agent, client partnerships, clients who get it, collaboration, commitment, commoditization, common sense, communication, competition, context, corporate culture, customer communities, customer experience, customer relationship, customer service, expectations, good advice, growth, hack, horrible marketing, human interactions, hybrid thinking, identity development, incompetence, insight, leadership, lessons, management, management lessons, manifesto, marketing, marketing 2.0, marketing communications, marketing leadership
Brand Building and Online Marketing Blog 
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