Feeds:
Posts
Comments

Archive for the ‘adoption’ Category

From Mark Smiciklas and Intersection Consulting, here is my new house. Well… It is more of a bubble, really. But a bubble can be a house, right? Yes it can. Especially when you own some unicorns and pixie dust, as I do.

Those shadow people with black clouds over their heads and dark thoughts about getting results and “selling” stuff, I used to think like them. I used to try and align Social Media integration with their objectives, and warn them about people who only pretended to know how. That was before my favorite Social Media rock stars told me I was too snarky. That I should focus on writing positive stuff, not pointing out snake oil and bad practices and whatnot. All that negative stuff. Now, thanks to my new bubble, I feel engaged! I can’t wait to have conversations with people! I don’t worry about right and wrong anymore. No such thing when you’re in the bubble.

To think I used to explain how to do that stuff, and point out when people tried to sell the space on bogus R.O.I. calculators, and pass off BS campaign results. I can’t believe I used to be so negative! Who needs unnecessary debate in this space, after all? People like me, sticking their noses where they don’t belong, pointing out best practices and really bad ones.What was I thinking? This is much better! Don’t you think so?

#stepfordTBB

Read Full Post »

I was in France when I shot this video.

In it, I talk about differences in Social Media adoption rates between the US and Europe as well as between B2B and B2C companies.

Also in this video, some thoughts about understanding your business first, Social Media second, and a quick little visual tour of the Suquet (the setting for the video). Shot in Cannes, the week after the 2010 Cannes Lions. Enjoy.

Read Full Post »

Older Posts »