Archive for January, 2011

And here its is. The Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization book cover. Looks like the entire series by Que (Pearson) is changing the look of its business books to this format, which I actually like. The cover is clean and to the point, which makes it easy for its readers to find on a shelf. As fun as pretty conceptual covers may be, the goal here is to get this book in the hands of as many businesspeople as possible. So… no Chico and no orange this time around. Don’t worry though, there will be more.

By the way, #SMROI part of a series of books that focus on many different facets of marketing, communications, business management and social media know-how, so look for other covers just like this one in the business books section of your Barnes & Noble bookstores soon.

A few more little details of note –

A kind word from Chris Brogan:

And a pretty fly contribution from Brian Solis:

Won’t be long now. March will be here soon enough. 🙂

In the meantime, feel free to pre-order it from Amazon or Barnes & Noble today:

And yes, this is just the first of many little sneak peeks. Stay tuned.


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I am very proud, a little surprised, and frankly a bit humbled: The BrandBuilder blog made Social Media Examiner’s 2011’s Top 10 list of social media blogs. Proud because I don’t often make Top 10 lists, and I think this is the second time I have made this one. Surprised because this blog isn’t devoted entirely to social media topics, and the competition was fierce: 300 Nominees, many of which attract a lot more readers and attention. Humbled, because some of the other nominees and finalists are pretty solid professionals. (I’d better start upping my game a bit.)

The other 9 to share the badge:

Brian Solis: Brian is one of the web’s leading social media evangelists and his blog is required reading for businesses. He’s interviewed Katie Couric, for crying outloud! Who does that? Katie interviews you, not the other way around. (Unless you’re Brian.) His latest book Engage is kind of a must-have for anyone working in the social business space. One of the smartest and nicest guys in the business too.

TopRank: This popular blog, the brainchild of Lee Odden, provides exceptional social media advice and should be one of your daily destinations.

Convince & Convert: Jay Baer’s Convince & Convert provides outstanding content for businesses seeking to embrace social media. Jay is a second-timer as well. The discussions on his blog are usually pretty rich in insights and opinions, which is always nice.

Six Pixels of Separation: Mitch Joel offers consistent and thought-provoking content delivered with personality.

Social Media Explorer: This blog, from Jason Falls, provides excellent perspective on the current state of social media and should be a regular stop for serious social media marketers. This is the second year Jason has made our list..

Spin Sucks: Gini Dietrich’s blog takes a look at social media from a PR perspective, and does so with intelligence, insight and refreshing common sense.

Danny Brown: Danny Brown writes the truth. His blog is one of my favorite reads in the internet.

The Anti-Social Media: For something completely unique, check out Jay Dolan’s satirical blog on the state of social media.

BrandSavant: This unique blog from Tom Webster combines a great intellect with with common sense, giving it an edge.

I want to thank the Academy… Wait, no. Wrong speech. It’s only Monday.

Now that I’ve had my 15 seconds of shameless self-congratulatory back-patting, let me suggest that you try to find the next batch of voices that will influence your business thinking and perspective on social media and social business. The 10 of us aren’t really the best of the web. There are others who write amazing stuff and do amazing work, and you should strive to discover them.

Let me give you four more blogs you might want to check out (I don’t want to overwhelm you by making the list too long):

Geoff Livingston’s blog

Maddie Grant’s blog (Social Fish)

Gradon Tripp’s blog

Valeria Maltoni’s blog

Happy reading, and thanks for dropping by.







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MLK 2011.

The fact that one man can help change so much just by standing up and speaking out tells you how much can be accomplished when we devote ourselves heart and soul to something we believe in.

Peer into the face of a man who chose to stand for his principles rather than to give in to compromise and fear, and tell me we couldn’t all use a little more grace, courage and integrity in our lives. In the way we do business. In the way we discuss politics. In the way we treat one another.

What would you do with your life if it weren’t so centered on yourself? What would you stand for? And what would you be willing to give up in order to have your vision of a better world realized?

Remembering Martin Luther King today, this week, this month, and hopefully all year.



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A few years ago, fellow Corante alumn Lois Kelly asked a question on her Foghound blog:

“If James Lipton, host of “Inside the Actor’s Studio” BRAVO television program, were to interview a marketing or business person , here’s how he’d probably adapt his famous 10 questions that he asks at the end of the show. How would you answer them?”

It occurs to me that although this blog has been around since around 2005, I still don’t know all of you all that well. In the interest of getting to know each other better, I thought the first business day of 2011 might be a good time to dust off Lois’ idea and use Mr. Lipton’s format to get us started. I will go first, for good measure:

What is your favorite marketing/business word?


What is your least favorite marketing/business word?

It’s a tossup between “no” and “utilize.”

What turns you on creatively, spiritually or emotionally about marketing/business?

Turning people on to ideas, products or causes you know they will absolutely love.

What turns you off about marketing/business?

How often people’s lack of professional integrity, absence of empathy and dishonesty tend to be rewarded.

What’s your favorite curse word when you see really bad marketing?

What the f..ck?!

What sound or noise do marketers/business people make that you love?

That electrically-charged moment of silence when the light bulb blinks on inside their heads.

What sound or noise do marketers/business people make that you hate?

The sound of bullshit.

What profession other than marketing should marketers attempt – to become better at marketing?

That’s a tough one. Product design. Customer service. Combat Photography. Just about anything that teaches someone to understand people and connect with the world.

What profession should marketers never try?


If marketing heaven exists, what would God say when you arrive at the Pearly Gates?

“Ah. You again. I’ve been looking forward to this.”

Your turn: Either answer in the comments section or post your Q/A on your blog. (Don’t forget to link back so I will see your answers.)  Looking forward to learning a little more about you. If you tweet a link to your replies, fell free to use the #TBBQA tag.



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