brand ambassadors, employee morale
Month: January 2007
25 Posts
great advertising, John Butler, Les Cahiers de l'Advertising
The secret to great advertising.
brand promise, customer relationship, innovation
To save a company.
cycling, day off, running, swimming
Taking the day off.
change, change agent, innovation, new products
We’re not an ‘innovating’ company.
CP+B, George Parker, Les Cahiers de l'Advertising, Orville
And the award goes to…
FROG Design, hybrid thinking, IDEO, innovation, Les Cahiers de l'Advertising, Professional Services Firm, PSF, purple cows, Seth Godin, Tom Peters
The Hybrid Thinking proposition
blogsourcing, brand, brand planning, branding, cingular, marketing
This week’s spicy brand-related must-reads:
In praise of US Airways.
Up, up, and away.
A Co-Creation Manifesto?
How to make your employees, your customers, and the public as a whole hate you.
What Brand Building Isn’t.
What are YOU lusting after?
A little Blogroll TLC
What your friends really say about you.
Meet The Influencers
"Also-In"
Thin-Slicing 101 – Evaluating Your Business in 0.3 nanoseconds
Brand Building and Online Marketing Blog 
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