Category: insight
20 Posts
archetypes, brand consciousness, business, excellence, experience, fix your brand, identity, insanity, insight, inspiration, leadership, psychology, purpose, rainmaking
The Psychology of failure – Part 1
account planning, adaptation, adoption, insight, LikeMinds, smart business, Social Communications, social media
Social Media’s True Value To Business: Video interview from #LikeMinds
agile creativity, being fearless, being the best, brand you, business thinkers, competitive edge, courage, design thinking, differentiation, excellence, excuses, expectations, experience, flexibility of execution, fresh ideas, hiring, hybrid thinking, innovation, insight, intelligence, leadership, management
Embracing Obstacles: A Leadership and Project Management Manifesto
adaptation, advice, being fearless, being the best, brand culture, brand planning, brand relevance, brand strategy, change, change agent, competitive edge, corporate culture, culture, design thinking, differentiation, discipline, discovery, efficiency, evolution, excellence, fresh ideas, hybrid thinking, ideation, IDEO, innovation, insight, inspiration, kicking ass, leadership, lessons, management lessons, market disruption, market research, Nike, opportunity, passion, perfectionism, performance, product design, product development, progress, relevance, routine, smart business, strategy, success, triathlon, vision
You are ALWAYS in Beta.
2009, account planning, building value, change, clarity, client partnerships, collaboration, communication, competitive edge, corporate culture, corporate ecosystem, creative types, culture, differentiation, efficiency, expectations, good advice, human interactions, insight, management lessons, social media, solutions
The importance of speaking your clients’ language.
account planning, adaptation, bad management, being the best, brand consciousness, brand culture, brand insights, brand ownership, brand planning, brandbuilder, bullshit, clients who get it, clueless, collaboration, competitive edge, conversations, corporate culture, courage, differentiation, fix your brand, growth, incompetence, innovation, insight, intelligence, leadership, management, management lessons, mediocrity, mental illness, opportunity, planning, point of view, poor leadership, rainmaking, reputation management, smart business
We have that under control.
adaptation, aggregation, agile creativity, being the best, collaboration, competitive edge, creative types, design thinking, differentiation, evolution, HR, human interactions, hybrid thinking, ideation, IDEO, innovation, insight
New rules, new skillset
account planning, acts of rebellion, adaptation, adoption, advertising, agile creativity, being fearless, being the best, brand insights, business thinkers, commitment, common sense, community, competitive edge, creativity, curiosity, differentiation, discipline, discovery, efficiency, evolution, excellence, flexibility of execution, focus, fresh ideas, good advice, hybrid thinking, innovation, insight, intelligence, kicking ass, leadership, mentality, opportunity, performance, relevance, social media, wisdom
Bruce Lee on the Art of Marketing
acts of rebellion, adaptation, being fearless, being the best, brand culture, brand strategy, building value, clarity, common sense, corporate culture, corporate ecosystem, courage, design thinking, differentiation, evolution, excellence, fresh ideas, growth, HR, human interactions, hybrid thinking, ideation, innovation, insight, inspiration, intelligence, leadership, management, market disruption
Saying “no” to corporate fossilization
account planning, adaptation, brand consciousness, brand elevation, brand insights, brand planning, brand strategy, building value, business thinkers, differentiation, identity development, insight, management, marketing leadership
New Marketing 101: Progress always starts with a question.
advertising, brand culture, brand planning, brand strategy, building value, communication, community, competitive edge, consumer questions, conversations, corporate culture, customer communities, customer relationship, customer service, demographics, engagement, free publicity, growth, happy customers, happy employees, human interactions, identity development, insight, kicking ass, planning, smart business, social media, social network, strategy
Understanding Marketing 2.0: A primer for companies looking for better media channels in a tough economy
bad management, being fearless, being the best, brand relevance, brand strategy, bullshit, bureaucracy, business thinkers, CEO, change agent, common sense, competitive edge, corporate culture, corporate ecosystem, courage, cowardice, creativity, curiosity, design thinking, differentiation, evolution, excellence, fresh ideas, hybrid thinking, innovation, insight, integrity, intelligence, leaders, leadership, management, management lessons, mediocrity
Robert Killick on the value of risk and true entrepreneurship.
account planning, advertising, agile creativity, anthropology, archetypes, being the best, brand ambassadors, brand consciousness, brand culture, brand elevation, brand insights, brand ownership, brand planning, brand strategy, building value, bullshit, business, business thinkers, change agent, client partnerships, clients who get it, collaboration, commitment, commoditization, common sense, communication, competition, context, corporate culture, customer communities, customer experience, customer relationship, customer service, expectations, good advice, growth, hack, horrible marketing, human interactions, hybrid thinking, identity development, incompetence, insight, leadership, lessons, management, management lessons, manifesto, marketing, marketing 2.0, marketing communications, marketing leadership
On Selling Marketing Short: Fixing the R.O.I. void
community, conversations, corporate culture, corporate ecosystem, customer communities, demographics, engagement, human interactions, influencers, insight, marketing communications, messaging, niche, passion, people power, power brand, relationships, smart business, social media, social network, social networking, user generating content
The Evolution of Brands: From Broadcasting to Facilitation to Community Engagement
communication, context, creative types, design thinking, hybrid thinking, ideation, imagery, imagineering, innovation, insight, inspiration, language, presentation
Guy Kawasaki + Dan Roam on The Art of Visual Thinking
advice, anthropology, being the best, brand ambassadors, brand consciousness, brand culture, brand insights, brand ownership, brand you, civilized behavior, collaboration, community, competition, conference, corporate culture, corporate ecosystem, culture, customer communities, customer experience, customer relationship, customer service, differentiation, employee morale, engagement, evolution, excellence, good advice, happy customers, happy employees, human interactions, infection, insight, integrity, intelligence, kicking ass, leadership, lessons, management lessons, mentality, microsoft, motivation, passionate staffers, perfectionism, perspective, professionalism, psychology, purchasing triggers, relationships, science, smart business, strategy, team building, user experience, working with others
Why positive people create positive brand experiences… and negative people don’t.
innovation, insight, inspiration, IT technology, mac, microsoft, travel, truth
Back from Microsoft Worldwide Partner Conference
curiosity, ideas, ideation, insight, inspiration, leaders
One man or woman can make a difference.
insight, intelligence, point of view, vagabond
Brand Building and Online Marketing Blog 