brand ambassadors, brand planning, business, competitive edge, corporate culture, corporate ecosystem, customer experience
Category: brand ambassadors
24 Posts
account planning, adaptation, advertising, advice, brand ambassadors, brand culture, brand insights, brand planning, brand promise, brand strategy, building value, business, commitment, communication, compassion, conversations, corporate culture, customer experience, customer relationship, customer service, Social Communications, social media, social network
Care or die: Because customer loyalty isn’t really rocket science.
2009, account planning, brand ambassadors, brand consciousness, brand culture, brand ownership, brand relevance, engagement, influencers, marketing, marketing leadership, social media
My ode to Nutella – Part 1
2009, account planning, brand ambassadors, brand consciousness, brand culture, brand insights, brand planning, brand relevance, brand strategy, community, competitive edge, conversations, customer relationship, human interactions, management lessons, marketing communications, movements, referral, relationships, reputation management, social media, society, solutions, strategy, user generating content, web marketing, WOM, WOMM, word of mouth
Engagement Paradigm: Focus on Lateral Action
2009, account planning, brand ambassadors, brand elevation, brand insights, brand planning, brand relevance, brand strategy, brand valuation, building value, communication, competitive edge, conversations, marketing communications, social media, social networking, strategery, twitter
Engagement Paradigm: Defining the value of “followers” on Twitter
account planning, brand, brand ambassadors, brand consciousness, brand culture, brand insights, brand ownership, brand planning, brand strategy, brand you, brandbuilder, social media, twitter
The Art of the Corporate Avatar
2007, 2009, brand ambassadors, brand culture, brand insights, brand ownership, brand you, brands, building value, compassion, compensation, corporate culture, corporate ecosystem, culture, customer experience, customer relationship, customer service
Brand Tweak Wednesday: Employee Engagement
account planning, advertising, apple, brand ambassadors, brand consciousness, brand culture, brand planning, brand relevance, brand strategy, brands, buzz marketing, community, conversations, cool factor, corporate culture, culture, customer communities, customer experience, customer relationship, marketing leadership, microsoft, purchasing triggers, smart business, social media
Grassroots vs. The Volcano
b2b, brand ambassadors, brand consciousness, brand culture, brand ownership, brand relevance, commitment, communication, community, competitive edge, conversations, corporate culture, corporate ecosystem, customer communities, customer experience, customer relationship, relationships, relevance, social media, social network
Engagement is not a campaign: Learn to become a P2P Business.
being fearless, being the best, brand ambassadors, brand consciousness, brand culture, brand elevation, brand insights, brand ownership, brand relevance, building value, business, community, compassion, competitive edge, contributing, conversations, corporate culture, culture, customer communities, customer experience, customer relationship, customer service
Dance with your customers.
brand ambassadors, brand culture, brand planning, competitive edge, differentiation, happy customers, happy employees, hiring, HR
How to hire the exceptional
adaptation, brand ambassadors, brand consciousness, brand culture, brand ownership, brand relevance, brand strategy, commitment, communication, community, competition, conversation, customer communities, customer experience, customer relationship, engagement, social media, social network, social networking, strategy
To Tweet or not to Tweet: Why are so many major brands still not on Twitter?
adaptation, anthropology, being fearless, brand ambassadors, brand elevation, brand ownership, brand relevance, business, business thinkers, change, change agent, client partnerships, collaboration, commitment, common sense, communication, community, compassion, competitive edge, contributing, conversations, customer communities, customer relationship, social media, social network, social networking, solutions
Why no successful business is an island.
account planning, advertising, agile creativity, anthropology, archetypes, being the best, brand ambassadors, brand consciousness, brand culture, brand elevation, brand insights, brand ownership, brand planning, brand strategy, building value, bullshit, business, business thinkers, change agent, client partnerships, clients who get it, collaboration, commitment, commoditization, common sense, communication, competition, context, corporate culture, customer communities, customer experience, customer relationship, customer service, expectations, good advice, growth, hack, horrible marketing, human interactions, hybrid thinking, identity development, incompetence, insight, leadership, lessons, management, management lessons, manifesto, marketing, marketing 2.0, marketing communications, marketing leadership
On Selling Marketing Short: Fixing the R.O.I. void
advice, brand ambassadors, brand culture, brand elevation, brand insights, brand planning, brand promise, brand relevance, brand strategy, brand valuation, building value, commoditization, community, competitive edge, cool factor, customer communities, customer experience, customer relationship, customer service
Strategy Tuesday: Recession-proof your brand with simple ‘Perkonomics’
brand ambassadors, brand consciousness, brand culture, brand elevation, brand insights, brand ownership, brand relevance, brand strategy, community, compassion, competitive edge, corporate culture, corporate ecosystem, courage, customer communities, environmental issues, ethics, evolution, identity development, infection, influencers, integrity, karmic feedback loop, leadership, opportunity, passion, passionate staffers, power brand, society
The other side of business
brand ambassadors, brand culture, brand ownership, brand planning, brand relevance, community, cool factor, culture, customer communities, customer relationship, influencers
Reaching out to the Influencers
brand ambassadors, brand consciousness, brand culture, brand ownership, brand strategy, building value, business, collaboration, communication, community, competitive edge, conference, conversation, conversations, customer communities, customer experience, customer relationship, customer service, hiring, human interactions, human resources, influencers, passionate staffers, people power, planning, professionalism, referral, relationships, social media, social network, social networking, trend spotting, Uncategorized
Tish Grier on the seven core traits of a great community manager
brand ambassadors, brand culture, brand ownership, business thinkers, collaboration, community, consumer questions, conversations, customer communities, customer experience, customer relationship, customer service
Francois Gossieaux: Insights on the convergence of communities and brands
advice, anthropology, being the best, brand ambassadors, brand consciousness, brand culture, brand insights, brand ownership, brand you, civilized behavior, collaboration, community, competition, conference, corporate culture, corporate ecosystem, culture, customer communities, customer experience, customer relationship, customer service, differentiation, employee morale, engagement, evolution, excellence, good advice, happy customers, happy employees, human interactions, infection, insight, integrity, intelligence, kicking ass, leadership, lessons, management lessons, mentality, microsoft, motivation, passionate staffers, perfectionism, perspective, professionalism, psychology, purchasing triggers, relationships, science, smart business, strategy, team building, user experience, working with others
Brand Building and Online Marketing Blog 
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