Category: happy customers

11 Posts

advertising, brand culture, brand planning, brand strategy, building value, communication, community, competitive edge, consumer questions, conversations, corporate culture, customer communities, customer relationship, customer service, demographics, engagement, free publicity, growth, happy customers, happy employees, human interactions, identity development, insight, kicking ass, planning, smart business, social media, social network, strategy

Understanding Marketing 2.0: A primer for companies looking for better media channels in a tough economy

adoption, advice, anthropology, being the best, brand consciousness, brand culture, brand relevance, brand strategy, brand valuation, building value, change agent, common sense, cool factor, customer communities, differentiation, fresh ideas, great ideas, happy customers, ideation, identity development, market disruption, market research, mentality, niche, opportunity, perception, pop culture, power brand, product development, product failure, product management, product release, purchasing triggers, reality, relevance, smart business, success, value proposition

Wagging the long tail: Gimmicks vs. Substance

advice, anthropology, being the best, brand ambassadors, brand consciousness, brand culture, brand insights, brand ownership, brand you, civilized behavior, collaboration, community, competition, conference, corporate culture, corporate ecosystem, culture, customer communities, customer experience, customer relationship, customer service, differentiation, employee morale, engagement, evolution, excellence, good advice, happy customers, happy employees, human interactions, infection, insight, integrity, intelligence, kicking ass, leadership, lessons, management lessons, mentality, microsoft, motivation, passionate staffers, perfectionism, perspective, professionalism, psychology, purchasing triggers, relationships, science, smart business, strategy, team building, user experience, working with others

Why positive people create positive brand experiences… and negative people don’t.

brand promise, brand relevance, brand strategy, building value, civilized behavior, client partnerships, corporate culture, customer communities, customer experience, customer relationship, customer service, differentiation, engagement, good advice, happy customers, human interactions, management, market disruption, opportunity, people power, perception, purple cows, rainmaking, relationships, relevance, routine, user experience, user interface, value proposition, wisdom, WOM

How Routine Kills Brands