account planning, brand consciousness, brand culture, brand elevation, brand planning, brandbuilder, brands, identity, inspiration, marketing
Category: brands
12 Posts
2007, 2009, brand ambassadors, brand culture, brand insights, brand ownership, brand you, brands, building value, compassion, compensation, corporate culture, corporate ecosystem, culture, customer experience, customer relationship, customer service
Brand Tweak Wednesday: Employee Engagement
2009, account planning, adaptation, arrogance, bad management, bonehead moves, brand culture, brand erosion, brand insights, brand planning, brand relevance, brand strategy, brand valuation, brands, broken brand, bullshit, bureaucracy, business, clueless, collaboration, common sense, compensation, competition, corporate culture, customer relationship, denial, differentiation, efficiency, employee morale, expectations, growth, idiocracy, incompetence, innovation, leaders, leadership, management, management lessons, market disruption, mediocrity, nepotism, nonsense, opportunity, performance, poor leadership, product design, product development, promises, purpose, relevance, setting goals, steve jobs, success, T-shaped, tactics, team building, the death of a brand, the great dumbing-down of America, value proposition, vision, vs., when things go wrong, wisdom
Killing America’s brands, one lousy C.E.O. at a time.
brand, brand consciousness, brand elevation, brand insights, brand ownership, brand planning, brand promise, brand relevance, brand strategy, branding, branding terms, brands, building value
You say Brand… I say ‘Brand’.
account planning, brand, brand consciousness, brand culture, brand insights, brand planning, brand promise, brand strategy, brand valuation, branding, branding terms, brands, building value, Design Goodness, design thinking
Don’t let “branding” kill your brand
brand, brand consciousness, brand culture, brand insights, brand ownership, brand planning, brand promise, brand relevance, brand strategy, branding, brands, building value
Brand advice from Jack Spade
account planning, advertising, apple, brand ambassadors, brand consciousness, brand culture, brand planning, brand relevance, brand strategy, brands, buzz marketing, community, conversations, cool factor, corporate culture, culture, customer communities, customer experience, customer relationship, marketing leadership, microsoft, purchasing triggers, smart business, social media
Grassroots vs. The Volcano
account planning, advertising, blogs, brand consciousness, brand relevance, brands, creative types, creativity, customer communities, customer relationship, social media, twitter
Discovered On Twitter
account planning, acts of rebellion, advertising, anthropology, brand consciousness, brand culture, brand planning, brand relevance, branding, brands, communication, community, cool factor, entertainment, free publicity, fun with creativity, guerilla marketing, horrible marketing, insanity, inspiration, market disruption, marketing communications, marketing ninjas, mental illness, movements, niche, pop culture, shock and awe, strategery, superbowl ads, trend spotting, trends, TV, user generating content, viral marketing, word of mouth, WTF
Viral Marketing Review: Design Patterns in Viral Marketing
brands, culture, google, iphone, society, war
Google Trends for 2007: Denial & Self Indulgence on the rise (great news for marketers).
agile creativity, arrogance, brands, relationships, routine, success
How routine kills brands.
brand planning, branding, brands, FROG Design, innovation
Brand Building and Online Marketing Blog 