anthropology, archetype, brand consciousness, brand culture, brand insights, brand ownership, brand planning, brand relevance, brand strategy, branding terms, culture, mythology, pop culture, power brand
Category: power brand
8 Posts
brand culture, brand insights, brand strategy, clients who get it, community, competitive edge, customer communities, customer experience, customer relationship, expectations, free publicity, human interactions, influencers, people power, power brand, smart business, social media, social network, social networking, society, solutions
Customer Engagement: Finally some REAL data.
anthropology, brand consciousness, brand culture, brand insights, brand ownership, brand promise, brand strategy, brand you, branding, communication, competitive edge, context, cool factor, messaging, politics, power brand, Uncategorized
Political Brand-Building: Crossing the candidate-brand barrier, one logo at a time
brand ambassadors, brand consciousness, brand culture, brand elevation, brand insights, brand ownership, brand relevance, brand strategy, community, compassion, competitive edge, corporate culture, corporate ecosystem, courage, customer communities, environmental issues, ethics, evolution, identity development, infection, influencers, integrity, karmic feedback loop, leadership, opportunity, passion, passionate staffers, power brand, society
The other side of business
community, conversations, corporate culture, corporate ecosystem, customer communities, demographics, engagement, human interactions, influencers, insight, marketing communications, messaging, niche, passion, people power, power brand, relationships, smart business, social media, social network, social networking, user generating content
The Evolution of Brands: From Broadcasting to Facilitation to Community Engagement
logo, logo design, politics, pop culture, power brand
More political animals
adoption, advice, anthropology, being the best, brand consciousness, brand culture, brand relevance, brand strategy, brand valuation, building value, change agent, common sense, cool factor, customer communities, differentiation, fresh ideas, great ideas, happy customers, ideation, identity development, market disruption, market research, mentality, niche, opportunity, perception, pop culture, power brand, product development, product failure, product management, product release, purchasing triggers, reality, relevance, smart business, success, value proposition
Wagging the long tail: Gimmicks vs. Substance
archetype, brand, context, mythology, power brand
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