account planning, adaptation, advertising, advice, brand ambassadors, brand culture, brand insights, brand planning, brand promise, brand strategy, building value, business, commitment, communication, compassion, conversations, corporate culture, customer experience, customer relationship, customer service, Social Communications, social media, social network

Care or die: Because customer loyalty isn’t really rocket science.

November 10, 2010

account planning, communication, social media

Facebook Crisis Management 101: How to make sure your Facebook page doesn’t become a PR trojan horse

August 30, 2010

common sense, communication, competence, conversations, responsibility, sport, standards, the great dumbing-down of America, vantage point

On debates, thickness of skin, and cordiality.

August 23, 2010

adaptation, communication, community, human interactions, Social Communications, social media, social network, social networking, society

When we were social: Proxy Medium Darwinism 101

June 24, 2010

account planning, adaptation, advice, common sense, communication, community, compassion, competitive edge, conversations, Social Communications, social media, solutions

Greenpeace vs. Nestle: How to make sure your Facebook page doesn’t become a PR trojan horse – Part 2

March 24, 2010

account planning, common sense, communication, community, shock and awe, smart business, social media

Greenpeace vs. Nestle: How to make sure your Facebook page doesn’t become a PR trojan horse – Part 1

March 22, 2010

2009, account planning, brand culture, brand ownership, brand planning, brand relevance, brand strategy, building value, communication, community, conversations, customer communities, customer relationship, marketing 2.0, marketing communications, social media, society, the brandbuilder blog, twitter

Engagement Paradigm: The Breadth vs. Depth question

June 16, 2009

2009, account planning, brand ambassadors, brand elevation, brand insights, brand planning, brand relevance, brand strategy, brand valuation, building value, communication, competitive edge, conversations, marketing communications, social media, social networking, strategery, twitter

Engagement Paradigm: Defining the value of “followers” on Twitter

June 15, 2009

2009, account planning, brand culture, brand insights, brand planning, brand strategy, business, business thinkers, client partnerships, common sense, communication, competitive edge, conference, conversation, corporate culture, deceptive practices, denial, emerging markets, emerging technologies, expectations, experience, management, social media, standards

Who exactly is driving the Social Media bus in the Enterprise space?

June 4, 2009

2009, account planning, building value, change, clarity, client partnerships, collaboration, communication, competitive edge, corporate culture, corporate ecosystem, creative types, culture, differentiation, efficiency, expectations, good advice, human interactions, insight, management lessons, social media, solutions

The importance of speaking your clients’ language.

May 28, 2009

2009, account planning, adaptation, being the best, brand culture, brand insights, brand planning, brand strategy, building value, business, common sense, communication, community, competitive edge, conversations, corporate culture, customer experience, customer relationship, customer service, social media

Footnote: The Yin and Yang nature of Social Media R.O.I.

May 20, 2009

2009, adaptation, being the best, brand planning, brand strategy, building value, business, communication, community, competitive edge, conversations, corporate culture, customer communities, customer experience, customer relationship, social media

Stop selling “Social Media” and start selling results.

May 17, 2009

account planning, brand consciousness, brand culture, brand planning, brand valuation, communication, community, marketing communications, pr, social media, social network

Digital Crisis Management: Putting things in context.

April 29, 2009

communication, corporate culture, corporate ecosystem, customer service, pr

Digital Crisis Management – a primer by John Bell

April 28, 2009

account planning, advertising, advice, agency, building value, business, clarity, client partnerships, clients who get it, collaboration, communication, management lessons, sales

Account Execs: A few pointers

March 11, 2009

b2b, brand ambassadors, brand consciousness, brand culture, brand ownership, brand relevance, commitment, communication, community, competitive edge, conversations, corporate culture, corporate ecosystem, customer communities, customer experience, customer relationship, relationships, relevance, social media, social network

Engagement is not a campaign: Learn to become a P2P Business.

February 12, 2009

communication, community, competitive edge, conversations, culture, customer communities, customer experience, customer relationship, differentiation, engagement, social media, social networking

Recap of Social Media Club Greenville’s 2nd Super Monday

February 10, 2009

communication, community, culture, social media, social network, social networking, society

You say Twitter, I say Community

February 5, 2009

communication, community, greenville blogs, greenville SC, growth, social media

The Mysterious Power of Communities

January 12, 2009

adaptation, brand ambassadors, brand consciousness, brand culture, brand ownership, brand relevance, brand strategy, commitment, communication, community, competition, conversation, customer communities, customer experience, customer relationship, engagement, social media, social network, social networking, strategy

To Tweet or not to Tweet: Why are so many major brands still not on Twitter?

December 15, 2008