Category: account planning
151 Posts
account planning, business, Social Business, social media
Customer Lifetime Value: Calculate LTV in a few simple steps
account planning, Social Business, social media, value
The 5 basic rules of calculating the value of a Facebook ‘fan’
account planning, marketing 2.0, Social Business, social media
Some quick handy stats about social media and lead generation.
account planning, brand strategy, social media, strategy
Digital marketing and the state of the mobile web: Think bigger.
Restaurants and customer experience management: How to fail, and how to succeed
account planning, brand consciousness, brand insights, brand planning, brand promise, brand strategy
A Better Business Doctrine – Part 1: Assholes are bad for business.
account planning, acts of rebellion
Mainstream vs. Cult: The Case For Success Incubators
account planning, aventures modernes
Aventures Digitales: The quiet death of journalism at the hand of “content strategy”
account planning, book, Social Business, Social Communications, social media
Gary Vaynerchuk on the humanization of business
On Clarity and Honesty
account planning, influencers, innovation, Social Business, Social Communications, social media, social network
Digital Influence Recalibrated, Part 3: What Influence Is And Isn’t.
account planning, Social Business, Social Communications, social media, social network
Digital Influence Recalibrated, Part 2: Digging deeper than the “Klout Score.”
account planning, Social Business, Social Communications, social media
Digital Influence Recalibrated, Part 1: Understanding Klout’s measurement spectrum
account planning, marketing 2.0, Social Business, social media, WOM
What being member #149 taught me about how Klout Perks could really rock
account planning, marketing, marketing 2.0, social media
Klout Perks Wednesday: Some thoughts about Audi, swag, packaging and impact
Your five minutes of Monday gold: The essence of leadership.
account planning, smart business, Social Business, social media
Cutting Through The Noise: Tying Social Media Program to Business Objectives
Heart and Soul: Two car manufacturers’ touchdowns at the Superbowl.
account planning, Social Business, Social Communications, social media, society
Brand Building and Online Marketing Blog 
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