adaptation, blogger, blogs, blogspot, the brandbuilder blog, wordpress
Month: July 2008
20 Posts
account planning, acts of rebellion, advertising, anthropology, brand consciousness, brand culture, brand planning, brand relevance, branding, brands, communication, community, cool factor, entertainment, free publicity, fun with creativity, guerilla marketing, horrible marketing, insanity, inspiration, market disruption, marketing communications, marketing ninjas, mental illness, movements, niche, pop culture, shock and awe, strategery, superbowl ads, trend spotting, trends, TV, user generating content, viral marketing, word of mouth, WTF
Viral Marketing Review: Design Patterns in Viral Marketing
clarity, leaders, leadership, lessons, management lessons, military
Lessons in Leadership from HBO’s “Generation Kill”
apple, community, conversations, customer communities, customer experience, customer relationship, mac, market disruption, messaging, microsoft, microsoft sherpa, trust, truth
Microsoft’s Mojave Experiment: Vista actually rocks (of course).
economic development, economics, economy, federal budget, idiocracy, incompetence, Inequity, insanity, leadership, point of view, politics, poor leadership
Budget deficit math
Twitter’s growing pains.
air travel, airlines, automotive, bad customer service, community, design thinking, starbucks, Uncategorized
Today’s BrandBuilder Conversations
How did this happen? Seriously!
Stage 17 of the 2008 Tour De France
communication, community, culture, customer communities, customer experience, customer relationship, customer service, engagement, social media, social network, social networking, user experience, user generating content, user interface
The Tribalization of Business: The 2008 Report is here!
Welcome to my annual midsummer blog slump
adoption, advice, anthropology, being the best, brand consciousness, brand culture, brand relevance, brand strategy, brand valuation, building value, change agent, common sense, cool factor, customer communities, differentiation, fresh ideas, great ideas, happy customers, ideation, identity development, market disruption, market research, mentality, niche, opportunity, perception, pop culture, power brand, product development, product failure, product management, product release, purchasing triggers, reality, relevance, smart business, success, value proposition
Wagging the long tail: Gimmicks vs. Substance
Vive La Republique! Vive La France!
advice, anthropology, being the best, brand ambassadors, brand consciousness, brand culture, brand insights, brand ownership, brand you, civilized behavior, collaboration, community, competition, conference, corporate culture, corporate ecosystem, culture, customer communities, customer experience, customer relationship, customer service, differentiation, employee morale, engagement, evolution, excellence, good advice, happy customers, happy employees, human interactions, infection, insight, integrity, intelligence, kicking ass, leadership, lessons, management lessons, mentality, microsoft, motivation, passionate staffers, perfectionism, perspective, professionalism, psychology, purchasing triggers, relationships, science, smart business, strategy, team building, user experience, working with others
Why positive people create positive brand experiences… and negative people don’t.
innovation, insight, inspiration, IT technology, mac, microsoft, travel, truth
Back from Microsoft Worldwide Partner Conference
air travel, microsoft, microsoft sherpa, travel
En route to Microsoft’s WWPC – Houston, TX
Happy Birthday, US of A!
aventures modernes, Design Goodness, innovation
Infographics caviar: What your day really looks like.
adaptation, advice, automotive, customer experience, design thinking, differentiation, efficiency, experience, fresh ideas, good advice, hybrid thinking, ideas, ideation, identity development, innovation, inspiration, purchasing triggers, purple cows, purpose, relevance, smart business, strategery, user experience, user interface, value proposition
I just wrote a genius post about the auto industry, but my computer ate it.
Brand Building and Online Marketing Blog 