business, buzz marketing, community, competitive edge, customer communities, customer experience, customer relationship, fresh ideas, fun with creativity, gaming, smart business, social media, social network, strategery

Do you know who the mayor of your business is?

May 27, 2010

2009, account planning, business, ROI, Social Communications, social media, WOM, WOMM, word of mouth

Measuring the R.O.I. of your Social Media Programs

May 25, 2010

account planning, adaptation, bad management, brand erosion, brand planning, pr, smart business, Social Communications, social media

Living in the past = working in the past: How not to get “brandjacked” like BP Global PR

May 24, 2010

acts of rebellion, advice, history, leadership

10 things Julius Caesar could have taught us about business, marketing, leadership (and even Social Media)

May 20, 2010