2009, account planning, bullshit, business, clueless, crap, ROI, scam, social media
Month: May 2009
23 Posts
2009, account planning, building value, change, clarity, client partnerships, collaboration, communication, competitive edge, corporate culture, corporate ecosystem, creative types, culture, differentiation, efficiency, expectations, good advice, human interactions, insight, management lessons, social media, solutions
The importance of speaking your clients’ language.
2009, account planning, adaptation, brand consciousness, brand insights, brand planning, brand relevance, brand strategy, brand valuation, building value, bullshit, business, business thinkers, clarity, competition, competitive edge, customer relationship, deception, experience, incompetence, integrity, management lessons, marketing leadership, microsoft, nonsense, opportunity, project management, ROI, semantics, social media
ROI vs. “Impact on X” – Understanding what Social Media ROI is and isn’t.
account planning, brand elevation, brand insights, building value
The answer to most of your business’ problems is simply this: Be helpful.
Memorial Day
2009, account planning, advice, being the best, brand consciousness, brand insights, brand planning, brand promise, brand relevance, brand strategy, brand valuation, building value, bullshit, business, clarity, common sense, competitive edge, conversations, corporate culture, customer communities, customer experience, customer relationship, deceptive practices, setting goals, smart business, social media
Real Social Media R.O.I. – Part 4: FRY Metrics
2009, account planning, adaptation, brand consciousness, brand culture, brand elevation, brand ownership, brand planning, brand relevance, brand strategy, brand valuation, building value, business, customer relationship, social media
Getting back to real R.O.I. – Part 3
2009, account planning, adaptation, being the best, brand culture, brand insights, brand planning, brand strategy, building value, business, common sense, communication, community, competitive edge, conversations, corporate culture, customer experience, customer relationship, customer service, social media
Footnote: The Yin and Yang nature of Social Media R.O.I.
2009, account planning, adaptation, brand consciousness, brand insights, brand planning, brand strategy, brand valuation, building value, business, common sense, competitive edge, context, conversations, corporate culture, customer communities, customer experience, customer relationship, customer service, social media, strategy, the brandbuilder blog
Getting back to real R.O.I. – Part 2
Getting back to real ROI – Part 1
2009, adaptation, being the best, brand planning, brand strategy, building value, business, communication, community, competitive edge, conversations, corporate culture, customer communities, customer experience, customer relationship, social media
Stop selling “Social Media” and start selling results.
adaptation, being the best, brand culture, brand elevation, brand insights, brand promise, brand strategy, brand valuation, building value, competitive edge, corporate culture, customer experience, customer relationship, customer service
How a single question can turn your business around today.
2009, apocalypse, idiocracy, incompetence, infection, society
Hamthrax Mania – Part 2: (Crickets)
The FIRE Sessions 2009 – The posts and the photo essay
Oooops! No Wi-Fi?!?! What?
The FIRE Sessions – 2009
account planning, adaptation, bad management, being the best, brand consciousness, brand culture, brand insights, brand ownership, brand planning, brandbuilder, bullshit, clients who get it, clueless, collaboration, competitive edge, conversations, corporate culture, courage, differentiation, fix your brand, growth, incompetence, innovation, insight, intelligence, leadership, management, management lessons, mediocrity, mental illness, opportunity, planning, point of view, poor leadership, rainmaking, reputation management, smart business
We have that under control.
advice, being the best, success
On the substance of success
Sales vs. Marketing
Brand Building and Online Marketing Blog 
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