2009, account planning, brand ambassadors, brand consciousness, brand culture, brand ownership, brand relevance, engagement, influencers, marketing, marketing leadership, social media
Category: engagement
13 Posts
advice, building value, career, clemson, community, competitive edge, conversations, differentiation, emerging technologies, engagement, GSATC, hiring, human interactions, internet life, karmic feedback loop, people power, personal branding, referral, relationships, relevance, social media, social networking, south carolina
Photos from Clemson University’s networking 2.0 panel
communication, community, competitive edge, conversations, culture, customer communities, customer experience, customer relationship, differentiation, engagement, social media, social networking
Recap of Social Media Club Greenville’s 2nd Super Monday
adaptation, brand ambassadors, brand consciousness, brand culture, brand ownership, brand relevance, brand strategy, commitment, communication, community, competition, conversation, customer communities, customer experience, customer relationship, engagement, social media, social network, social networking, strategy
To Tweet or not to Tweet: Why are so many major brands still not on Twitter?
competitive edge, conversations, corporate culture, customer communities, customer relationship, engagement, evolution, social media, social network, social networking, society
Social Media is not the holy grail. Relax and get some perspective already.
account planning, adaptation, advice, anthropology, apple, bad management, being fearless, being the best, brand culture, brand insights, brand ownership, brand planning, brand promise, brand relevance, brand strategy, building value, business, business thinkers, CEO, change, change agent, commitment, common sense, competitive edge, corporate culture, corporate ecosystem, courage, cowardice, customer communities, customer experience, customer relationship, design matters, design thinking, differentiation, economy, efficiency, employee morale, engagement, evolution, excess, excuses, expectations, experience, fix your brand, fresh ideas, good advice, happy customers, human interactions, ideation, identity, incompetence, innovation, leadership, lessons, management lessons, market disruption, marketing, marketing leadership, mediocrity, Uncategorized
What really makes A-list brands different – and recession-proof.
advertising, brand culture, brand planning, brand strategy, building value, communication, community, competitive edge, consumer questions, conversations, corporate culture, customer communities, customer relationship, customer service, demographics, engagement, free publicity, growth, happy customers, happy employees, human interactions, identity development, insight, kicking ass, planning, smart business, social media, social network, strategy
Understanding Marketing 2.0: A primer for companies looking for better media channels in a tough economy
community, conversations, corporate culture, corporate ecosystem, customer communities, demographics, engagement, human interactions, influencers, insight, marketing communications, messaging, niche, passion, people power, power brand, relationships, smart business, social media, social network, social networking, user generating content
The Evolution of Brands: From Broadcasting to Facilitation to Community Engagement
agile creativity, amatore, anthropology, brainstorm, brand insights, brand ownership, brand relevance, community, consumer questions, contributing, conversations, core77, culture, customer communities, Design Goodness, design thinking, engagement, environmental issues, fresh ideas, green branding, human interactions, hybrid thinking, ideas, ideation, imagineering, inner amateur, passion, passionate staffers, people power, product design, product development, smart business, social media, social network, society, solutions, sustainability
How “green” designers are leveraging the innovative power of engaged communities
communication, community, culture, customer communities, customer experience, customer relationship, customer service, engagement, social media, social network, social networking, user experience, user generating content, user interface
The Tribalization of Business: The 2008 Report is here!
advice, anthropology, being the best, brand ambassadors, brand consciousness, brand culture, brand insights, brand ownership, brand you, civilized behavior, collaboration, community, competition, conference, corporate culture, corporate ecosystem, culture, customer communities, customer experience, customer relationship, customer service, differentiation, employee morale, engagement, evolution, excellence, good advice, happy customers, happy employees, human interactions, infection, insight, integrity, intelligence, kicking ass, leadership, lessons, management lessons, mentality, microsoft, motivation, passionate staffers, perfectionism, perspective, professionalism, psychology, purchasing triggers, relationships, science, smart business, strategy, team building, user experience, working with others
Why positive people create positive brand experiences… and negative people don’t.
brand promise, brand relevance, brand strategy, building value, civilized behavior, client partnerships, corporate culture, customer communities, customer experience, customer relationship, customer service, differentiation, engagement, good advice, happy customers, human interactions, management, market disruption, opportunity, people power, perception, purple cows, rainmaking, relationships, relevance, routine, user experience, user interface, value proposition, wisdom, WOM
How Routine Kills Brands
engagement, motivation, passion, passionate staffers
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