Tag: twitter
37 Posts
BSMi’s 2012 Global Influencer Survey: Top 100 influencers in digital, social media and marketing
The 5 basic rules of calculating fan/like/follower value.
Beware the Social Business Siren Song
Fan, Follower and Like Valuation: Truth vs. Bad Science
How to document harassment and cyberstalking on Twitter
account planning, Social Business, social media, value
The 5 basic rules of calculating the value of a Facebook ‘fan’
account planning, marketing 2.0, Social Business, social media
Some quick handy stats about social media and lead generation.
Is Google+ really a big deal? 8+ things everyone should know about Google+
account planning, brand consciousness, brand insights, brand planning, brand promise, brand strategy
A Better Business Doctrine – Part 1: Assholes are bad for business.
The Occasional Ugliness Of The Social Web
It’s official: “Social Media ROI” is here!
account planning, Social Business, Social Communications, social media, society
Kenneth Cole shows every brand what not to do on Twitter
account planning, adoption, Social Business, Social Communications, social media, twitter
How to manage an enterprise Twitter presence: Avatars, account structure, and basic response methodology
account planning, adaptation, advertising, advice, brand ambassadors, brand culture, brand insights, brand planning, brand promise, brand strategy, building value, business, commitment, communication, compassion, conversations, corporate culture, customer experience, customer relationship, customer service, Social Communications, social media, social network
Care or die: Because customer loyalty isn’t really rocket science.
account planning, Social Business, Social Communications, social media
If a picture is worth a thousand words, a cartoon is worth at least a hundred.
adaptation, communication, community, human interactions, Social Communications, social media, social network, social networking, society
When we were social: Proxy Medium Darwinism 101
account planning, adaptation, bad management, brand erosion, brand planning, pr, smart business, Social Communications, social media
Living in the past = working in the past: How not to get “brandjacked” like BP Global PR
2009, account planning, social media, twitter
Hey, don’t take my word for it…
2009, account planning, brand insights, brand ownership, brand planning, management, social media, twitter
Brand Building and Online Marketing Blog 
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