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Kade Dworkin missed his calling. He should have been a TV or radio show host.

A few days ago, I had the pleasure of being interviewed by Kade for his “meet my followers” series of podcasts in which he gets to know… well, some of his followers on Twitter. The premise is basically this: 140 characters at a time is not the best way to get to know someone. Talking to them live is still a more effective mode of communications.

Not a bad way to get some background info and trivia on me, what I do, and how I do it.

Background notes: We had to stop the interview for a few seconds due to a parrot brawl outside my office. Yes, parrots. Screeching. (True story.)

Click on the above image or here to listen to the interview. Oh, and I may have mentioned a few of you during the interview. Ahem.

*         *         *

One final note about my new Twitter avatar (see below): That’s not a moustache I’m sporting in that photo. It is just a day’s worth of stubble. The stache is more or less an optical illusion.

Now, to illustrate, this is a stache:

See the difference?

So, in closing… Tom Selleck: Moustache. Olivier Blanchard: No moustache.

Update: In case you want to play, below is the complete field guide to typestaches, courtesy of @iPrash and @surekhapillai.

Source: Torweeks.blogspot.com

Carry on.

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You might be surprised to know that I don’t just read blogs and e-articles. I mean… I do. A lot. And below is a list of blogs I have been reading pretty religiously this summer, but I also read books. Real books. Sometimes in analog format (you know… paper, ink and whatnot) and sometimes in digital format via my Nook, which is quickly becoming my trusty companion on long trips and the occasional quiet morning on the beach. (At $149 now, it’s too good to pass up.)

So anyway, without further fanfare, in case you were wondering, here is what my summer reading list looks like:

Blogs (long):

http://www.web-strategist.com/blog/ by Jeremiah Owyang

http://www.livingstonbuzz.com/ by Geoff Livingston

http://www.conversationagent.com/ by Valeria Maltoni

http://www.brasstackthinking.com/ by Amber Naslund

http://aarongouldagency.com/blog/ by Scott Gould

Blogs (short):

http://www.chrisbrogan.com/ by Chris Brogan

http://sethgodin.typepad.com/ by Seth Godin

http://kriscolvin.com/ by Kris Colvin

http://3angelsmarketing.com/ by Karima-Catherine

I read lots of other blogs too, but these are the ones I am visiting most often lately.

Magazines (Print, not digital):

Esquire (UK), GQ (France) and Fast Company (US) – or as I call it, the triumvirate. When I can buy enhanced versions of all 3 on iPad, I’ll know that iPad is ready. Before then… Eh. We’ll see.

Here are links in case you want to subscribe:

http://www.gqmagazine.fr/magazine/http://www.esquire.co.uk/http://www.fastcompany.com/

Other occasional reads: Wired, Dwell, Men’s Health, Men’s Vogue, Inc., Runners’ World, Triathlete, GQ (US), National Geographic, ID.

News:

http://www.bbc.co.uk/

http://www.lemonde.fr/

http://www.lefigaro.fr/

I keep it simple. Other occasional sources of news (aside from radio and TV): CNN.com, Yahoo, Google.

Books (Print):

Business: Sally Hogshead’s Fascinate, Chris Brogan and Julien Smith’s Trust Agents, and Brian Halligan & Dharmesh Shah’s Inbound Marketing (They’ve been sitting on my desk for a while, waiting to be read. It’s time.)

Fiction: (see images below) Ben Kane’s The Forgotten Legion and The Silver Eagle.

Books (Nook):

William Napier’s Attila trilogy: Attila, The gathering of the Storm, and The Judgement (to be released)

Simon Scarrow’s continuing Eagles series: The Eagle’s Prey and The Eagle’s Prophecy (Not exactly literature, but pretty fun and relaxing beach or poolside reading. Scarrow does a pretty good job with this series. I’m a fan.)

Chuck Palahniuk’s Pygmy: Because a reading list without ChuckyP isn’t much of a reading list.

Mira Grant’s Feed: Zombies and bloggers. Need I say more?

Suzanne Collins’ Hunger Games: I hear good things.

See? It isn’t all Marketing and Social Media, is it? (I spend all day working with business stuff, marketing, brand management, communications and Social Media, so when I unwind, I like to unplug from the work stuff and read well-written fiction that has nothing to do with twitter, facebook, customer retention and corporate communications.)

Though to be fair, there’s more to it than escapism: The Attila Series are solid leadership books, and so well written that they are already helping me become a better writer. Ben Kane’s stuff deals with the nature of the human spirit and is also superbly written. The rest, I don’t know yet, but I’m sure each book will inspire me to write a few dozen blog posts at least. And there’s something to be said for just turning off the TV, ungoogling yourself, and sitting down with a good book for a few hours.

I will probably be adding more books to this list, but that’s how it’s shaping up so far. Have a great summer of reading. 🙂

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Alain Blanchard - My father

Being a father is such a strange thing to me: On the one hand, it is the most natural thing in the world. I watched both of my children be born. I even delivered my daughter. None of what I’ve ever done as a father ever seemed strained or forced. Fatherhood is a role I have found immediately comfortable and enormously rewarding. Yet… thinking of myself as a father is still something I sometimes have a hard time feeling entirely comfortable with. I guess being a dad to a teenager and a tweenager seems… weird to a man still south of his forties. I still think of myself as a bit of a punk kid, so having to be an example of poise, wisdom, confidence and moral fortitude for my children often feels like a bit of a stretch to me. I barely feel like an adult as it is. Now I have to act like one too?

When I think of what it means to be a father, I think about my own: Alain Blanchard. The stern patriarch. The insanely well educated and successful guy who used to raise an austere eyebrow at me when I fell out of line, and indirectly taught me everything from how to eat lobster to how to tie a tie. The guy I used to race to the far buoy in Cannes and St Tropez when I was a kid. The guy I both loved and feared, hated and respected, looked up to and misunderstood all of my childhood.

He and I are such completely different fathers, it’s hard for me sometimes to think of myself as filling his shoes in any conceivable way. Especially since for all the failures I blamed him for as a child and later as a teenager, I am guilty of three times as many with my own children. As hard as I try, some aspects of this job still escape me on a regular basis. I have to tell you, those little failures drive me nuts. To think that each thing I get wrong as a dad could have a significant impact on the lives of my kids later on is pretty scary. Terrifying even. And yes, I sometimes stay up pretty late thinking about that.

Looking back on the choices my father had to make when I was a kid, I have a much better appreciation now of what he must have gone through than back when I expected him to be… well, perfect. As it turns out, my father wasn’t perfect, but I know he tried as he tries still. Sometimes, he hits the mark. Sometimes, he doesn’t. Oh well. So what. His imperfections are just as valuable to me as the qualities I envy in him. And you know, it isn’t like there’s a book out there with all of fatherhood’s arcane secrets. There is no secret certification out there either. We do what we can with what little we know, and the great irony of fatherhood is that the wisdom we gain from raising children comes when they no longer need us rather than in the beginning, when they need us most. Life is funny that way.

We expect our fathers to be perfect, but the truth is that they aren’t gods. They’re just men, trying to figure out how to not screw this up on a daily basis, and let me tell you, it’s a lot harder than it looks.

Happy Fathers’ Day, everyone. 🙂

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photo by olivier blanchard 2008

photo by olivier blanchard 2008

It isn’t every day that I get to make a difference.

Most days, I am lucky to put out a few fires, return some emails, get some work done and maybe say or write something of value.

But yesterday, I was handed a very precious and unexpected gift, packaged in simple words of genuine thanks and raw excitement.

It doesn’t matter whom or why or how or where. The specifics of the exchange aren’t important. What is important though is this: People came together. People exchanged ideas. People started seeing the world differently. I brought a tiny little match, and together, we turned it into a blazing bonfire.

And that, boys and girls, is the kind of thing that puts a VERY big smile on my face.

There is nothing better than watching a group of folks enthusiastically  and collectively tap into their passion to reconnect with your own.

This brand/business strategy thing I do – it may not seem very important in the grand scheme of things, and most days it’s just busy work like any other job out there, but to the people and organizations I touch, sometimes – it gets to make a profound difference. For me, there is serious magic in that.

Seeing that spark awaken, witnessing those subtle eureka moments roll over a crowd, watching faces beam at the thought of new possibilities, I have to admit that it’s pretty hard to beat.

I am very lucky to be able to do what I do, and I am pretty sure that I will never take any of this for granted.

Thanks so much for being a part of what makes my career path so rewarding. Have a great weekend, everyone. 🙂

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They don’t come very often, but every once in a while, I have to take a day off and nurse some kind of bug. I’m not a huge fan of dragging out an illness for a week or two, so I unleash holy hell on whatever cold, flu, stomach or other pesky little organism tries to invade my borders in an attempt to nip it inside of 48 hours. Call it a blitzkrieg, call it “shock and awe”… I just call it Tuesday March 17, 2009.

The methodology:

  1. Fluids. Lots of fluids. Mostly caffeine-free green tea.
  2. Rest. Lots of rest. 12+ hours of sleep. (Yes, I can make myself sleep that long.)
  3. Double-doses of Emergen-C “Immune Defense” every 4 hours while awake. (That stuff has enough vitamin C and zinc to kill a small rodent.)
  4. 400mg of Echinacea every 12 hours.
  5. More rest. More fluids. Ibuprofen if I am sporting a headache. (That is probably the only thing I take that treats symptoms rather than the cause, but I am just not pleasant to be around when I have a headache.)

Did I forget anything? Do you guys have any other remedies that work for you? Are you more into modern medicine or witch doctor natural remedies?

By the way, check out a few interesting bits of data regarding natural vs. pharmaceutical medicines:

More than 50 percent of the drugs made in pharmaceutical companies are actually made with plant derivatives, such as digitalis (made from foxgloves) and taxol (from the Pacific Yew). (Source: World Health Organization)

Also according to the World Health Organization, in some Asian and African countries, 80% of the population depend on traditional medicine for primary health care.

In many developed countries, 70% to 80% of the population has used some form of alternative or complementary medicine.

In the US, as more and more Americans lose their jobs and find themselves in a situation where they can no longer afford health insurance (affordable healthcare being relatively non-existent outside of the health insurance system) the natural health industry may find itself positively impacted by a growing number of disenfranchized patients looking for alternatives in health management. I am not suggesting that this is a good thing, by the way. As much as I dig the natural approach to health management, there is a lot of bulls**t out here as well, and not having a doctor or certified medical professional in your corner to advise you is NOT a good thing. Some herbal remedy companies may take advantage of this growth in demand to flood the market with questionable products… There will be horror stories.  But get ready: Pharmaceutical companies, doctors, hospitals, insurance companies and the government are going to have to come up with some kind of plan, or they (minus the govt.) are going to be the next casualties of this economic crisis.

The last thing we need is an healthcare bailout. (We can’t afford to prop up big pharma, hospitals AND insurance companies.)

Something to think about. In the meantime, I am going back to bed.

Have a great St. Patrick’s Day. 🙂

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brandbuilder-word-cloud

Suggested by David Bernardo, who created his own resume cloud. (Very cool concept.) Go make your own fully customizable word cloud – about anything – here.

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Happy New Year!

olivier blanchard

Welcome to a whole new year! We only have 365 days to make it rock, so we’d better get started.

So let’s see… war in the Middle East, North Korea boosting its military, famine in Africa, a global economic crisis, rising unemployment… At least we’re off to an interesting start.

So what’s the plan for this year? On my end, here are a few goals that relate to our typical discussions:

1. Help businesses thrive, even in this economy. To that end, I will be launching the marketing management and consulting arm of the BrandBuilder blog later this month. I have been testing the waters by working on the DL with a few clients over the last couple of months, and I am VERY excited about where this is going already.

The coolest part about the BrandBuilder business model is that it will allow me to work not only with business clients but also seamlessly with their PR firms, ad agencies and other marketing service providers. (Collaboration rather than competition. What a concept, right?)

2. Help create jobs: The faster we can help companies do well again, the faster they will start looking for talent to fill their empty desks. By helping clients grow, I can help create jobs. That motivates me a whole lot.

3. Finally partner with some of the smartest, most talented marketing and business professionals on the planet: Web designers, graphic designers, copywriters, social media strategists, marketing consultants, etc. If I haven’t had a chance to chat with you yet, get in touch. Let’s find ways to work on something together. 🙂

4. Continue to somehow come up with half-way decent content on the BrandBuilder blog. And the time to write it.

5. Continue to learn, learn, learn.

6. Resist the urge to be snarky, even when I’m in a mood.

7. Keep getting back up, no matter how many times I get hit. (Rocky Balboa suggested that one.)

8. Somehow make myself more available to you, my very own international brain trust.

9. Stop being so damn French all the time.

10. Keep my posts under 30,000 words.

Have a great new year, everyone! 🙂

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merry-christmas-eve-20081

Our warmest wishes to all of you today and this evening. We want to wish everyone safe travels and a very wonderful Christmas Eve.

We’ll make today and tomorrow’s posts pretty light since most of you should have better things to do than read a 30,000 word post about marketing and business and whatnot on Christmas. So today, unplug a little. Take the business hat off, and toss it someplace where you can forget it for a bit. Get into some jeans, have a delicious hot beverage (cider… eggnog… chocolate milk… Latte… sake… whatever… ) and enjoy your rare time off.

And as always, you can track Santa’s progress via Twitter (We’ll all keep an eye to the sky) and NORAD.

badchico

Have a great Christmas Eve, everyone.

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Back in the day, business cards were simple: Black letters, white background, one-sided. You went to the printer (or sent them off) and the guy made a point to print clean, simple, beautiful cards in some of the sharpest fonts known to man.

When marks and logos started getting popular (yes, that whole “branding” thing) they of course started landing on business cards as well. Coca Cola. Nike. Microsoft. Target. Joe The Plumber. (Oh wait… never mind.) This was kind of nice, but then again… not really. (Big difference between having, say, an IBM business card and a Brooks Brothers business card.)

And then colors started showing up.

And then photographs.

And glossy coatings.

And then pretty much all hell broke loose.

On the one hand, many insurance and real estate agents started going crazy with really awful designs, making everything glossy, plastering their “glamour shots” portraits all over the place, and essentially turning business cards into a pocket version of the coupon spam you get in the mail every few days. If loud was good, louder was even better. (Not all do it, but you know who they are. Nuff said.)

superior_bcs_tarek

On the other hand, talented designers started creating some incredible business cards – first for themselves, of course – and then for their clients. Case in point, I received a KILLER business card yesterday from Brady Bone, over at The Republik. The best way I can describe it is “Minority Report” meets Homeland Security meets New York subway ticket. It’s black on white, super clean, with bar codes, all kinds of cool little details and a magnetic strip. It even has Brady’s signature and an enigmatic half-tone shot of his face, which are both nice touches. Anyway, my point here isn’t to rave about Brady’s awesome card, but to point out that when it comes to blank canvasses, business cards are still one of the great frontiers when it comes to design.

And brand communication.

So you basically have three options when it comes to business card design: Good, bad, and boring.

Good can be this, this, this or even this. Good can be just a little good, or it can be Brady good. (Go here for a pretty sweet collection of creative designs- some better than others.)

Bad is just bad. I’ll just say this: If it looks like a car dealership ad, it’s probably bad. If it combines Comic Sans and gold/yellow, it’s probably bad as well. More often than not, bad very often looks like this:

real-estate-agents-cards

Boring is just… you know… a typical template (or as Rich Lafferty would call it, “corporate”) card: Logo, info, maybe a box of color here and there to dress it up, but zero personality. 90% of business cards I run into fall into that category. I’ll be willing to bet that most websites associated with companies with boring business cards are also based on unremarkable templates and don’t get a whole lot of traffic. Not that there’s anything wrong with that, but if you’re going to spend money on a website, money on business cards and letterhead, money on networking events and business organization memberships – money on marketing in general, why not make that money count? Why settle for boring or ugly or ineffective? Seems like kind of a waste, doesn’t it? Why not spend a little bit of time giving your image some thought? Your zip code is filled with graphic designers and creative agencies that could help you with that. Not help you just create pretty cards, but help you make your business more memorable and attractive – yes, even if it is only at first glance. (, you have to start somewhere.)

Think about the stacks of business cards yo come home with after a business event. Don’t you tend to reach for the well designed ones first? The ones with a little bit more personality or information? Of course you do. And what happens to retention when someone hands you a memorable card vs. a boring one? Don’t you have a tendency to remember the encounter a little better? The person’s face, your conversation, the context, etc.? Don’t you find that there’s value in using business cards to anchor contextual memories – which help cement what people and their companies do in your mental business mapping center?

So having a remarkable card (hopefully in a good way) makes good business sense. Having an unremarkable business card puts you at a disadvantage. (Think: lost in the shuffle.) Having an awful card might actually turn off prospective clients and partners if it is bad enough.

Card design is pretty important, then.

Naturally, creative agencies and freelancers will tend to have seriously memorable cards. Some are works of art in their own right. Others are just clever. Some are examples of flawless design. And then some pretty much turn into movements, like Hugh’s designs (below). There is pretty much a design range for everyone. Creatives will often lean towards graphic design masterpieces, while other professions (say, attorneys and accountants) will opt for more sober, less creative designs. And that’s just dandy. As long as the design is good, and as long as the design works for the person or business (fit, image, tone, message, etc.)

religion23667-thumb

I could yap about business cards for hours, but… I won’t. (Hang out here just a little while longer. We’re almost done.) The reason why I am obsessing over business cards today – as opposed to social media, the latest bailout or Pepsi’s latest can redesign (which sucks, by the way) – is that I have suddenly found myself in need of business cards.

As many of you probably know, the brandbuilder blog is finally becoming a biz in its own right (brand consulting, marketing management, online reputation management, and all that good stuff). Yep, little Olivier is finally all grown up and ready to go help cool businesses conquer the world.

Now that I’ve finally secured an address – which took long enough – I can at last get some business cards printed. No more “my cards aren’t printed yet” excuses during ritual business card exchanges at business events. No siree.

But first, I have to settle on a business card design. And as you may well imagine for a somewhat creative guy like me, picking the right design can turn into a dangerous exercise: On the one hand, I want to stand out a bit. On the other, I don’t want my designs to be too unique. There needs to be some measure of brand continuity between the blog, the site, the cards, etc… but also not so much that the design looks stale. The idea here is to strike the right balance. While I work with my fair share of creatives, I am not a creative agency, and I need to remember that.

Truth be told, my business card design(s) will probably change often. When a batch runs out, I will probably replace it with a completely fresh one. New look, new flavor, etc. Just to keep things interesting. But I right now, I need to settle on batch #1. The BrandBuilder, Inc.’s very first set of business cards. And for that, boys and girls, I need your help. Instead of picking them myself, I will let you guys (and gals) decide what my first calling card’s design will be.

Cool, huh?

Here are the three sets. By the way, the graphics and fonts got a little mangled when I shrank everything to size for this post, so my apologies if things look less than crisp.

Set #1. This one is a little tricky because you have to match front and back.  Combine your favorite front with your favorite back and tell me what you think works best. Feel free to print out the image, get your scissors out, and make your own little cutouts to see how they work together.

Because one’s backside should always come first…

card-deck-1

1.

card-204

2.

basic-orange-d

3.

And now for the front…

card-olivier-102da.

card-1973-b

b.

card-olivier-21-a

c.

basic-orange-14

d.

Set #2: The idea here was to create a simple and clean set of cards. Nothing fancy, just a clean design that can look pretty good in a card holder. In this set, the front (very last image, orange) stays the same while the back (all other images) changes. Each color/flavor has its own caption to help spread the message. (Why have only one tag line when you can have dozens?) The plan is to have all six versions printed.

basic-black-b

basic-green-b

basic-yellow-b

basic-red-b

basic-violet-b

basic-orange-b3

above: back side. Below: front side

basic-orange-12

Set #3: This is the vertical set. Even more basic than set #2, it tries to be as clean as possible while asking some pertinent value-related questions. I call this the “what if…” set. The “what if…” questions currently on there are kind f lame, but the possibilities are endless. What if you knew how to leverage social media to make your customers love you? What if you didn’t have to spend so much on advertising? What if you could be the talk of the town again? What if your launch exceeded all of your expectations? You get the idea.

card-set-3

See? I told you. Nothing fancy. I just want to create a visual bridge between the blog and the business via the card/letterhead design, so the creative only has so much rope to play with.

Feel free to vote, comment, etc.

And thanks for taking the time to give me feedback. (Even if it’s negative.)

And by all means, if you have a design concept you want me to see, definitely send it to me. I’m open to any and all ideas, as always. 😉

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2008dec2-040b

Above: Sometimes, Chiquita gets to ride on my lap.

Not that I typically infuse the brandbuilder blog with personal interludes, but I’m in the mood this week, so deal with it. It has been brought to my attention that many of my occasional readers kind of dig the whole chihuahua thing… (some have even admitted that the only reason they ever visit the brandbuilder blog is to look at Chico’s quirky little mug) so I guess I should share a few interesting little details about the what, where, who of the brandbuilder blog’s chihuahua connection.

Fact #1: My wife and I own three dogs, two of them chihuahuas.

Fact #2: Chico, the brandbuilder blog’s mascot is the oldest. When he isn’t perking his big satellite dish ears up to listen to Marketing and business news (see the superfly brandbuilder blog graphic at the top of the page), you can usually find him either a) snoring, b) getting into trouble, or c) begging for food (see picture below.)

nov083004c

Yes. This is Chico’s best “feed me, I am starving” look. (Above.) Below is what usually happens after about thirty-seven seconds of begging. Note that in begging mode, Chihuahua ears are typically in the retracted position. It’s kind of like vampire fangs… but… without the vampire… or the fangs.

nov083005c

Our other Chihuahua is a new addition to the family. Her name is Chiquita. She’s nine months old and only weighs a pound and a half, which will most likely be her adult weight. (Yeah. She’s tiny.) This is what she looked like when we first got her. We sat her next to a can pf soup to get a sense of scale.

chiquita0011c

This is what she looks like now. (Below.) She’s gotten kind of scruffy, and her ears have become friggin enormous. (On particularly clear days, she can tune in to the BBC.)

chiquita0020

Chiquita will probably join Chico as an integral part of this blog’s design at some point. We’re working on that with her agent.

Fact #3: Chihuahuas are vicious animals. Far worse than wild pitbulls. They have sharper teeth than reef sharks. They eat cats. But they know lots about marketing, so they’re good to have around.

Fact #4: To completely understand the psychological makeup of a chihuahua, one must watch at least six hours of Ren & Stimpy cartoons. You can gt by on less, but I wouldn’t advise it.

Fact #5: Chihuahuas have horrible breath. Take my word for it. Toxic. But like I said, they eat cats, so the two kind of balance each other out.

Why did I pick a chihuahua to essentially become the face of The BrandBuilder blog? Strangely enough, no particular reason. It was a total accident. I was having a tough time picking between several concepts that seemed… predictable, and my wife suggested “why don’t you just use Chico?” Far be it from me to ever ignore a silly idea, so I figured we could give it a shot. We set up a quick little photo shoot in the studio, got him to perk his ears up and look alert, and about a dozen shots into the session, I captured the half-cocked ear look. It made me laugh and just kind of stood out from the other images, so we used it. As it turns out, it worked well with the clean minimalist look I was going for, and it had the right blend of energy, inquisitiveness and “let’s not take this blog too seriously” vibe. It stuck.

Now you know. 😉

Oh, looks like it’s nap time again.

nov083002b

This concludes today’s “behind the scenes of the brandbuilder blog” episode. We now return to our regularly scheduled programming.

😉

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2008dec2-043b

Proof once again that I do get out from time to time, here are a few photos from last night’s “Drop-In” party at the Greenville Chamber of Commerce, where I met many very smart, talented people – some of whom are already on Twitter, and others… well, soon will be. I should have taken more photos, but I was too busy yapping my mouth, as always.

First up (above, right to left): Liquid Highway‘s @BigJonEvans (John Evans), @benchmarkngbabe (Jessica Smith), and with the bottle of coke and the gray dinner jacket, Ken Flournoy (The picky people’s plumber).

Below (left to right this time): John (again) and G-Magazine‘s Jack Bacot? (Is that right? I met a dozen peeps from G and – maybe it’s the wine – but I am getting them all mixed up in my head. Sorry about that, but that’s what happens when you don’t wear a name tag.)

2008dec2-042b

And further below, some young handsome lad drinking blush wine out of a plastic cup while wearing diagonal stripes (two more reasons he may have gotten kicked out of France) and the ever present Jon Evans – whose quasi empty beer cup was in desperate need of a refill. (Someone please buy Jon a beer.)

2008dec2-044b

As a bonus, check out this photo of the Liquid Highway setup. I have absolutely no idea what was going on there. The best I can figure is something along the lines of coffee kung-fu. Oh, and yes, a team of pretty ladies to make sure no one got to jacked up on caffeine.

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Okay, that is all.

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*Sigh.* As of today, the brandbuilder’s Power 150 (Ad Age) ranking has dropped to 203rd.

To make matters worse, that ranking still links to the brandbuilder blog’s old URL (at blogspot). This brandbuilder blog (wordpress) is nowhere near the Power 150’s radar.

Same blog, new url: All the difference in the world.

I guess the brandbuilder’s Power 150, technorati and Viral Garden rankings shouldn’t matter to me. It isn’t that the content has become less relevant: Moving to wordpress essentially restarted the visitor and link clock to zero, that’s all. With time, things will get back to where they were. So yeah, I know I should just press on and not care…

It’s just that I’m not that friggin’ zen.

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Dear Blogger/Blogspot,

We’ve been together for what… three years now? Almost four? Wow. Time flies when you’re having fun. We’ve had a good time together, writing and publishing blog posts. But you know, this last month, I’ve been seeing another blog… and I think that the grass is greener there. So… I think we should still be friends… but I think that I might be moving to WordPress soon.

I hate to hurt your feelings, and I do stay up at night wondering what the move will do to our technorati rankings, but whatever. Change is necessary. Evolution is necessary. I need to spread my wings. So sometime in the next few weeks, I am going to start moving all of my stuff over to WordPress.

It isn’t anything you did. It’s just… I need more. Cleaner pages, better reporting, more control over my own posts, better integration with what will, over the next year, become a more comprehensive website.

I will keep you and all of our friends updated, but I wanted you to be the first to know: the brandbuilder will be moving to WordPress in the next few weeks. I’ve played with the idea several times in the past, but now that I have been testing WP for a few weeks, I understand why the move is necessary.

I’ll keep everyone updated on what should be a pretty smooth and painless little move.

Have a great Monday!

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