adaptation, business, clarity, corporate ecosystem, customer service, design thinking, social media

Let’s get constructive about the future of Social Media Certifications

December 8, 2009

2009, account planning, building value, change, clarity, client partnerships, collaboration, communication, competitive edge, corporate culture, corporate ecosystem, creative types, culture, differentiation, efficiency, expectations, good advice, human interactions, insight, management lessons, social media, solutions

The importance of speaking your clients’ language.

May 28, 2009

2009, account planning, adaptation, brand consciousness, brand insights, brand planning, brand relevance, brand strategy, brand valuation, building value, bullshit, business, business thinkers, clarity, competition, competitive edge, customer relationship, deception, experience, incompetence, integrity, management lessons, marketing leadership, microsoft, nonsense, opportunity, project management, ROI, semantics, social media

ROI vs. “Impact on X” – Understanding what Social Media ROI is and isn’t.

May 27, 2009

2009, account planning, advice, being the best, brand consciousness, brand insights, brand planning, brand promise, brand relevance, brand strategy, brand valuation, building value, bullshit, business, clarity, common sense, competitive edge, conversations, corporate culture, customer communities, customer experience, customer relationship, deceptive practices, setting goals, smart business, social media

Real Social Media R.O.I. – Part 4: FRY Metrics

May 22, 2009

account planning, advertising, advice, agency, building value, business, clarity, client partnerships, clients who get it, collaboration, communication, management lessons, sales

Account Execs: A few pointers

March 11, 2009

acts of rebellion, adaptation, being fearless, being the best, brand culture, brand strategy, building value, clarity, common sense, corporate culture, corporate ecosystem, courage, design thinking, differentiation, evolution, excellence, fresh ideas, growth, HR, human interactions, hybrid thinking, ideation, innovation, insight, inspiration, intelligence, leadership, management, market disruption

Saying “no” to corporate fossilization

January 16, 2009

clarity, leaders, leadership, lessons, management lessons, military

Lessons in Leadership from HBO’s “Generation Kill”

July 30, 2008

clarity, marketing, noise

Tom Asacker on Clarity

January 17, 2008

brand, clarity, identity, purpose

Adding some clarity to your brand: A simple exercise.

May 3, 2007