account planning, acts of rebellion, adaptation, apple, archetypes, brand consciousness, brand culture, brand erosion, brand insights, brand planning, brand relevance
Category: apple
9 Posts
account planning, advertising, apple, brand ambassadors, brand consciousness, brand culture, brand planning, brand relevance, brand strategy, brands, buzz marketing, community, conversations, cool factor, corporate culture, culture, customer communities, customer experience, customer relationship, marketing leadership, microsoft, purchasing triggers, smart business, social media
Grassroots vs. The Volcano
account planning, adaptation, advice, anthropology, apple, bad management, being fearless, being the best, brand culture, brand insights, brand ownership, brand planning, brand promise, brand relevance, brand strategy, building value, business, business thinkers, CEO, change, change agent, commitment, common sense, competitive edge, corporate culture, corporate ecosystem, courage, cowardice, customer communities, customer experience, customer relationship, design matters, design thinking, differentiation, economy, efficiency, employee morale, engagement, evolution, excess, excuses, expectations, experience, fix your brand, fresh ideas, good advice, happy customers, human interactions, ideation, identity, incompetence, innovation, leadership, lessons, management lessons, market disruption, marketing, marketing leadership, mediocrity, Uncategorized
What really makes A-list brands different – and recession-proof.
apple, community, conversations, customer communities, customer experience, customer relationship, mac, market disruption, messaging, microsoft, microsoft sherpa, trust, truth
Microsoft’s Mojave Experiment: Vista actually rocks (of course).
apple, iphone, powerpoint, presenting, steve jobs
Steve Jobs: Two quick observations
apple, innovation, rant, solutions, success
Success: the hallowed anomaly
apple, iphone, market disruption, Nokia
Nokia pounces on Apple’s snowballing marketing blunder
apple, Gizmodo, hack, iphone, Star Wars, unlock
Gizmodo: The Complete "iPhone Unlock/Star Wars" Timeline
apple, autocratic, freedom, iphone, ipod, monopoly, user freedom
Brand Building and Online Marketing Blog 