business, buzz marketing, community, competitive edge, customer communities, customer experience, customer relationship, fresh ideas, fun with creativity, gaming, smart business, social media, social network, strategery

Do you know who the mayor of your business is?

May 27, 2010

account planning, advertising, apple, brand ambassadors, brand consciousness, brand culture, brand planning, brand relevance, brand strategy, brands, buzz marketing, community, conversations, cool factor, corporate culture, culture, customer communities, customer experience, customer relationship, marketing leadership, microsoft, purchasing triggers, smart business, social media

Grassroots vs. The Volcano

February 18, 2009

branding, buzz marketing, photography, pr, self promotion

Grabbing everyone’s attention isn’t so hard after all.

February 18, 2008

buzz marketing, marketing communications, strategy, trends, user generating content

Nicolas Riou on New Marketing Trends for 2008

February 1, 2008

batman, buzz marketing, buzznet, dark knight, guerilla marketing, viral marketing

Batman movie hits social networks with kickass (albeit bizarre) buzz campaign

December 7, 2007