account planning, brand consciousness, brand insights, brand planning, brand promise, brand strategy
Tag: word of mouth
3 Posts
2009, account planning, acts of rebellion, adaptation, being the best, brand consciousness, brand culture, brand planning, brand promise, referral, relevance, WOM, WOMM, word of mouth
And on the eighth day… (A word-of-mouth primer)
2009, account planning, brand ambassadors, brand consciousness, brand culture, brand insights, brand planning, brand relevance, brand strategy, community, competitive edge, conversations, customer relationship, human interactions, management lessons, marketing communications, movements, referral, relationships, reputation management, social media, society, solutions, strategy, user generating content, web marketing, WOM, WOMM, word of mouth
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