account planning, brand consciousness, brand insights, brand planning, brand promise, brand strategy

A Better Business Doctrine – Part 1: Assholes are bad for business.

May 2, 2011

account planning, marketing 2.0, Social Business, social media, WOM

What being member #149 taught me about how Klout Perks could really rock

February 17, 2011

2009, account planning, business, ROI, Social Communications, social media, WOM, WOMM, word of mouth

Measuring the R.O.I. of your Social Media Programs

May 25, 2010

2009, account planning, brand ambassadors, brand consciousness, brand culture, brand ownership, brand relevance, engagement, influencers, marketing, marketing leadership, social media

My ode to Nutella – Part 1

July 23, 2009

2009, account planning, acts of rebellion, adaptation, being the best, brand consciousness, brand culture, brand planning, brand promise, referral, relevance, WOM, WOMM, word of mouth

And on the eighth day… (A word-of-mouth primer)

July 15, 2009

2009, account planning, brand ambassadors, brand consciousness, brand culture, brand insights, brand planning, brand relevance, brand strategy, community, competitive edge, conversations, customer relationship, human interactions, management lessons, marketing communications, movements, referral, relationships, reputation management, social media, society, solutions, strategy, user generating content, web marketing, WOM, WOMM, word of mouth

Engagement Paradigm: Focus on Lateral Action

June 22, 2009

account planning, advertising, apple, brand ambassadors, brand consciousness, brand culture, brand planning, brand relevance, brand strategy, brands, buzz marketing, community, conversations, cool factor, corporate culture, culture, customer communities, customer experience, customer relationship, marketing leadership, microsoft, purchasing triggers, smart business, social media

Grassroots vs. The Volcano

February 18, 2009

blogs, marketing leadership, ranking, relevance, Uncategorized

It’s good to be in good company.

September 17, 2008