account planning, acts of rebellion, adaptation, purpose, rainmaking, war
Category: purpose
9 Posts
archetypes, brand consciousness, business, excellence, experience, fix your brand, identity, insanity, insight, inspiration, leadership, psychology, purpose, rainmaking
The Psychology of failure – Part 1
account planning, acts of rebellion, purpose, wisdom
Because this is really all about life, not Marketing.
2009, account planning, adaptation, arrogance, bad management, bonehead moves, brand culture, brand erosion, brand insights, brand planning, brand relevance, brand strategy, brand valuation, brands, broken brand, bullshit, bureaucracy, business, clueless, collaboration, common sense, compensation, competition, corporate culture, customer relationship, denial, differentiation, efficiency, employee morale, expectations, growth, idiocracy, incompetence, innovation, leaders, leadership, management, management lessons, market disruption, mediocrity, nepotism, nonsense, opportunity, performance, poor leadership, product design, product development, promises, purpose, relevance, setting goals, steve jobs, success, T-shaped, tactics, team building, the death of a brand, the great dumbing-down of America, value proposition, vision, vs., when things go wrong, wisdom
Killing America’s brands, one lousy C.E.O. at a time.
brand consciousness, brand culture, brand elevation, brand promise, brand relevance, brand valuation, lovebrand, purpose
Defining your purpose: Love is the lifeblood of your brand
adaptation, agile creativity, being the best, brand elevation, brandbuilder, business thinkers, change agent, competitive edge, corporate culture, creative types, creativity, design thinking, differentiation, evolution, excellence, fresh ideas, hybrid thinking, ideas, ideation, imagineering, management, management lessons, market disruption, marketing leadership, product management, purpose, smart business, social networking, trend spotting, Uncategorized
Make way for a whole new type of Business Leader
adaptation, advice, automotive, customer experience, design thinking, differentiation, efficiency, experience, fresh ideas, good advice, hybrid thinking, ideas, ideation, identity development, innovation, inspiration, purchasing triggers, purple cows, purpose, relevance, smart business, strategery, user experience, user interface, value proposition
I just wrote a genius post about the auto industry, but my computer ate it.
infection, inspiration, mantra, microsoft, motto, movements, purpose
Microsoft: From Blue Monster to Infection
brand, clarity, identity, purpose
Brand Building and Online Marketing Blog 