Social Media adoption rates are what they are for a reason.

I was in France when I shot this video.

In it, I talk about differences in Social Media adoption rates between the US and Europe as well as between B2B and B2C companies.

Also in this video, some thoughts about understanding your business first, Social Media second, and a quick little visual tour of the Suquet (the setting for the video). Shot in Cannes, the week after the 2010 Cannes Lions. Enjoy.

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US Branding in the wake of last week’s financial crisis.

For better of for worse, countries and cultures – like companies, products and people – have identities too, and whether many of you in the US realize it or not, the US brand just experienced a very radical shift this month with a) the financial house of cards starting to come down on Wall Street, and b) the way that Washington responded to the crisis with its spectacular $700 BILLION “bailout” proposal.

Hat tip to ISB alumn Laurent Longin for forwarding this hilarious yet astute piece from Time’s Bill Saporito: “How We Became The United States of France.”

This is the state of our great republic: We’ve nationalized the financial system, taking control from Wall Street bankers we no longer trust. We’re about to quasi-nationalize the Detroit auto companies via massive loans because they’re a source of American pride, and too many jobs — and votes — are at stake. Our Social Security system is going broke as we head for a future where too many retirees will be supported by too few workers. How long before we have national healthcare? Put it all together, and the America that emerges is a cartoonish version of the country most despised by red-meat red-state patriots: France. Only with worse food.

Admit it, mes amis, the rugged individualism and cutthroat capitalism that made America the land of unlimited opportunity has been shrink-wrapped by a half dozen short sellers in Greenwich, Conn. and FedExed to Washington D.C. to be spoon-fed back to life by Fed Chairman Ben Bernanke and Treasury Secretary Hank Paulson. We’re now no different from any of those Western European semi-socialist welfare states that we love to deride. Italy? Sure, it’s had four governments since last Thursday, but none of them would have allowed this to go on; the Italians know how to rig an economy.

You just know the Frogs have only increased their disdain for us, if that is indeed possible. And why shouldn’t they? The average American is working two and half jobs, gets two weeks off, and has all the employment security of a one-armed trapeze artist. The [Bush] Administration has preached the “ownership society” to America: own your house, own your retirement account; you don’t need the government in your way. So Americans mortgaged themselves to the hilt to buy overpriced houses they can no longer afford and signed up for 401k programs that put money where, exactly? In the stock market!

Now our laissez-faire (hey, a French word) regulation-averse Administration has made France’s only Socialist president, Francois Mitterand, look like Adam Smith by comparison. All Mitterand did was nationalize France’s big banks and insurance companies in 1982; he didn’t have to deal with bankers who didn’t want to lend money, as Paulson does. When the state runs the banks, they are merely cows to be milked in the service of la patrie. France doesn’t have the mortgage crisis that we do, either. In bailing out mortgage lenders Fannie Mae and Freddie Mac, our government has basically turned America into the largest subsidized housing project in the world. Sure, France has its banlieues, where it likes to warehouse people who aren’t French enough (meaning, immigrants or Algerians) in huge apartment blocks. But the bulk of French homeowners are curiously free of subprime mortgages foisted on them by fellow citizens, and they aren’t over their heads in personal debt.

We’ve always dismissed the French as exquisitely fed wards of their welfare state. They work, what, 27 hours in a good week, have 19 holidays a month, go on strike for two days and enjoy a glass of wine every day with lunch — except for the 25% of the population that works for the government, who have an even sweeter deal. They retire before their kids finish high school, and they don’t have to save for a $45,000-a-year college tuition because college is free. For this, they pay a tax rate of about 103%, and their labor laws are so restrictive that they haven’t had a net gain in jobs since Napoleon. There is no way that the French government can pay for this lifestyle forever, except that it somehow does.

Mitterand tried to create both job-growth and wage-growth by nationalizing huge swaths of the economy, including some big industries, including automaker Renault, for instance. You haven’t driven a Renault lately because Renault couldn’t sell them here. Imagine that. An auto company that couldn’t compete with a Dodge Colt. But the Renault takeover ultimately proved successful and Renault became a private company again in 1996, although the government retains about 15% of the shares.

Now the U.S. is faced with the same prospect in the auto industry. GM and Ford need money to develop greener cars that can compete with Toyota and Honda. And they’re looking to Uncle Sam for investment — an investment that could have been avoided had Washington imposed more stringent mileage standards years earlier. But we don’t want to interfere with market forces like the French do — until we do.

Mitterand’s nationalization program and other economic reforms failed, as the development of the European Market made a centrally planned economy obsolete. The Rothschilds got their bank back, a little worse for wear. These days, France sashays around the issue of protectionism in a supposedly unfettered EU by proclaiming some industries to be national champions worthy of extra consideration — you know, special needs kids. And we’re not talking about pastry chefs, but the likes of GDF Suez, a major utility. I never thought of the stocks and junk securities sold by Goldman Sachs and Morgan Stanley as unique, but clearly Washington does. Morgan’s John Mack calls SEC boss Chris Cox to whine about short sellers and bingo, the government obliges. The elite serve the elite. How French is that?

Even in the strongest sectors in the U.S., there’s no getting away from the French influence. Nothing is more sacred to France than its farmers. They get whatever they demand, and they demand a lot. And if there are any issues about price supports, or feed costs being too high, or actual competition from other countries, French farmers simply shut down the country by marching their livestock up the Champs Elysee and piling up wheat on the highways. U.S. farmers would never resort to such behavior. They don’t have to: they’re the most coddled special interest group in U.S. history, lavished with $180 billion in subsidies by both parties, even when their products are fetching record prices. One consequence: U.S. consumers pay twice what the French pay for sugar, because of price guarantees. We’re more French than France.

So yes, while we’re still willing to work ourselves to death for the privilege of paying off our usurious credit cards, we can no longer look contemptuously at the land of 246 cheeses. Kraft Foods has replaced American International Group in the Dow Jones Industrial Average, the insurance company having been added to Paulson’s nationalized portfolio. Macaroni and cheese has supplanted credit default swaps at the fulcrum of capitalism. And one more thing: the food snob French love McDonalds, which does a fantastic business there. They know a good freedom fry when they taste one.

Whether you agree with Bill’s point of view or not, it’s certainly something to think about. 😉

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Vive La Republique! Vive La France!

Today is Bastille Day – which is how the rest of the world calls France’s “Fete Nationale,” or simply “le 14 Juillet.”

This day in 1789, the people of Paris stormed the Bastille (Louis XVI’s political prison) and started down a road that eventually led to France becoming a Republic, just a few short years after the United States of America.

Joyeux Anniversaire, Republique Francaise. I miss not being there for your birthday anymore.

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French Lagerfeld print ad/PSA rocks my world.

From the International Herald Tribune:

PARIS: Fashion designer Karl Lagerfeld, caught wearing something ugly?

Lagerfeld sports a fluorescent yellow reflective safety vest — along with his signature dark suit and sunglasses — in a new French road safety campaign. The caption reads, “It’s yellow, it’s ugly, it doesn’t go with anything, but it could save your life.”

The campaign was launched Wednesday. French drivers will soon be required to keep security vests and flashing red warning triangles in every car. Drivers will have to use the vest and triangle every time they pull over with an emergency, according to France’s road security division.

Fines of up to €135 ($209) will go into effect Oct. 1 as incentive for drivers to take Lagerfeld’s fashion advice.

This is the kind of advertising that rocks my world. Why? Because it’s clever, funny, impossible to ignore, and memorable.  Ergo: 100% effective. US agencies take note. This is how print advertising is done.

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