
Tag: ROI
46 Posts


How Not to Measure the Value of a Like.
![Some more thoughts on Social Media and ROI [Infographic]](https://thebrandbuilder.files.wordpress.com/2012/10/infographic-roi1.jpg?w=400&h=200&crop=1)
Some more thoughts on Social Media and ROI [Infographic]

Want to measure the ROI of some of your social business activities?

The 5 basic rules of calculating fan/like/follower value.

On leadership, competence, and fixing your shit.

Where are the professionals? Reflections on the #sxsmroi panel debacle.

Social Media and ROI: Some clarity. (Again.)

What every CEO can learn from P&G’s Robert McDonald

How to publish a proper list of Social Business ROI examples.

101 success stories: yes. 101 examples of ROI: no. Here’s why.

Explaining “social media ROI” AGAIN. And again. And… again.

Measurement and Social Media: A helpful discussion

Social Media and Return on Investment: Some clarity.

business, ethics, social media
A tale of two agency social media models

Social CRM: A definition

account planning, business, Social Business, social media
Customer Lifetime Value: Calculate LTV in a few simple steps

account planning, Social Business, social media, value
The 5 basic rules of calculating the value of a Facebook ‘fan’

Social media and R.O.I. – A little bit of clarity

conference, europe, social media
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