account planning, acts of rebellion, brand consciousness, brand culture, brand erosion, brand ownership, brand relevance, broken brand
Category: broken brand
9 Posts
account planning, brand relevance, broken brand, building value, business, competition, competitive edge, corporate culture, excuses, expectations, management lessons, market disruption, marketing leadership, mediocrity, opportunity, strategy, user experience
Blockbuster: The End.
account planning, brand consciousness, brand erosion, brand ownership, brand planning, brand promise, brand relevance, brand strategy, broken brand, building value, business
Where Do Brands Go To Die? Part 2: The Diagnosis
2009, account planning, adaptation, arrogance, bad management, bonehead moves, brand culture, brand erosion, brand insights, brand planning, brand relevance, brand strategy, brand valuation, brands, broken brand, bullshit, bureaucracy, business, clueless, collaboration, common sense, compensation, competition, corporate culture, customer relationship, denial, differentiation, efficiency, employee morale, expectations, growth, idiocracy, incompetence, innovation, leaders, leadership, management, management lessons, market disruption, mediocrity, nepotism, nonsense, opportunity, performance, poor leadership, product design, product development, promises, purpose, relevance, setting goals, steve jobs, success, T-shaped, tactics, team building, the death of a brand, the great dumbing-down of America, value proposition, vision, vs., when things go wrong, wisdom
Killing America’s brands, one lousy C.E.O. at a time.
bad ideas, bad management, bonehead moves, brand consciousness, brand erosion, broken brand, bullshit, clueless, cowardice, customer relationship, ethics, idiocracy, idiots, karmic feedback loop, mediocrity, nonsense, politics, poor leadership
Flashback to December 2005: A letter to Ford
brand elevation, brand erosion, brand insights, brand ownership, brand planning, brand promise, brand relevance, brand strategy, brandbuilder, branding, broken brand, building value, fix your brand
Helping dying or distressed brands – part 2: Peeling back the layers of an effective diagnosis
brand, brand consciousness, brand erosion, brand insights, brand ownership, brand planning, brand relevance, brand strategy, brand valuation, brandbuilder, branding, broken brand, building value, fix your brand
Helping dying or distressed brands – part 1: Accepting reality.
arrogance, bad customer service, bad management, bonehead moves, brand consciousness, brand culture, brand elevation, brand erosion, brand insights, brand ownership, brand promise, brand relevance, brand strategy, brand valuation, broken brand, building value, bureaucracy, commitment, commoditization, corporate culture, corporate ecosystem, cowardice, customer experience, customer relationship, customer service, deceptive practices, denial, employee morale, ethics, fresh ideas, happy customers, happy employees, human interactions, idiocracy, incompetence, Inequity, insanity, integrity, karmic feedback loop, leadership, management, management lessons, mediocrity
101 Ways To destroy your brand – a primer by Ed Welch
air travel, brand ambassadors, brand promise, broken brand, food, san francisco, seattle
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