account planning, brand erosion, brand insights, brand planning, starbucks
Category: brand erosion
20 Posts
brand consciousness, brand erosion, brand ownership, brand relevance, brand you
Personal Branding Preys on Self Esteem Needs – with Geoff Livingston
account planning, acts of rebellion, brand consciousness, brand culture, brand erosion, brand ownership, brand relevance, broken brand
5 reasons why the new Gap Logo is as magical as a bag of awesome.
advertising, brand consciousness, brand erosion, brand promise, brand valuation, social media
Ads vs. reality: The fast food stink test.
account planning, acts of rebellion, adaptation, apple, archetypes, brand consciousness, brand culture, brand erosion, brand insights, brand planning, brand relevance
Apple’s new challenge: Transitioning from David to Goliath – BBC.com
account planning, adaptation, bad management, brand erosion, brand planning, pr, smart business, Social Communications, social media
Living in the past = working in the past: How not to get “brandjacked” like BP Global PR
account planning, brand consciousness, brand erosion, brand ownership, brand planning, brand promise, brand relevance, brand strategy, broken brand, building value, business
Where Do Brands Go To Die? Part 2: The Diagnosis
account planning, brand culture, brand elevation, brand erosion, brand insights, brand planning, brand relevance, brand strategy
It isn’t the media, it’s you.
bad customer service, being the best, brand consciousness, brand culture, brand elevation, brand erosion, brand insights, brand ownership, brand planning, brand valuation, customer experience, customer relationship, customer service
The Delusion Bug
2009, account planning, adaptation, arrogance, bad management, bonehead moves, brand culture, brand erosion, brand insights, brand planning, brand relevance, brand strategy, brand valuation, brands, broken brand, bullshit, bureaucracy, business, clueless, collaboration, common sense, compensation, competition, corporate culture, customer relationship, denial, differentiation, efficiency, employee morale, expectations, growth, idiocracy, incompetence, innovation, leaders, leadership, management, management lessons, market disruption, mediocrity, nepotism, nonsense, opportunity, performance, poor leadership, product design, product development, promises, purpose, relevance, setting goals, steve jobs, success, T-shaped, tactics, team building, the death of a brand, the great dumbing-down of America, value proposition, vision, vs., when things go wrong, wisdom
Killing America’s brands, one lousy C.E.O. at a time.
account planning, adaptation, brand consciousness, brand erosion, brand planning, brand promise, brand relevance, brand strategy, brand valuation
The rigid brand conundrum: How to branch off when your brand is rock solid?
account planning, advertising, being fearless, being the best, brand consciousness, brand culture, brand elevation, brand erosion, brand ownership, brand promise, brand relevance, brand strategy, brand valuation
Premium Brands have always been recession-proof. Until now.
bad ideas, bad management, bonehead moves, brand consciousness, brand erosion, broken brand, bullshit, clueless, cowardice, customer relationship, ethics, idiocracy, idiots, karmic feedback loop, mediocrity, nonsense, politics, poor leadership
Flashback to December 2005: A letter to Ford
brand elevation, brand erosion, brand insights, brand ownership, brand planning, brand promise, brand relevance, brand strategy, brandbuilder, branding, broken brand, building value, fix your brand
Helping dying or distressed brands – part 2: Peeling back the layers of an effective diagnosis
brand, brand consciousness, brand erosion, brand insights, brand ownership, brand planning, brand relevance, brand strategy, brand valuation, brandbuilder, branding, broken brand, building value, fix your brand
Helping dying or distressed brands – part 1: Accepting reality.
brand elevation, brand erosion, brand insights, brand planning, brand promise, brand relevance, brand strategy, fix your brand
This week’s focus: Fixing distressed brands.
adaptation, being fearless, brand consciousness, brand erosion, brand insights, brand planning, brand relevance, brand strategy, brand valuation, relevance, reputation management, smart business
Beware the accidental commoditization of premium brands.
arrogance, bad customer service, bad management, bonehead moves, brand consciousness, brand culture, brand elevation, brand erosion, brand insights, brand ownership, brand promise, brand relevance, brand strategy, brand valuation, broken brand, building value, bureaucracy, commitment, commoditization, corporate culture, corporate ecosystem, cowardice, customer experience, customer relationship, customer service, deceptive practices, denial, employee morale, ethics, fresh ideas, happy customers, happy employees, human interactions, idiocracy, incompetence, Inequity, insanity, integrity, karmic feedback loop, leadership, management, management lessons, mediocrity
101 Ways To destroy your brand – a primer by Ed Welch
air travel, apathy, brand culture, brand erosion, brand insights, brand relevance, compassion, human interactions, management, society
How lousy airline service turns us all into rude, ugly americans.
brand erosion, marketing leadership
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